Felixstowe Book Festival – The Publishing Industry

This event was hosted by Phoebe Morgan who promised to share her advice on how to get published, attract an agent and attract an editor. It was held at the Sailing Club with stunning views of Felixstowe Ferry.


Phoebe Morgan is the best selling author of The Doll House and works at Orion as an Editorial Director. She explained a little about the books she works on (crime, thrillers, women’s fiction and saga). She had created a presentation especially for us.

Before she started, Phoebe went around the room and got each of us to introduce ourselves and what we are writing and hoping to get out of the talk. There was something very endearing about Phoebe. People instantly warmed to her and wanted her to know about their writing. I think it is the way she appreciated and valued every writer in the room.

I shared that I have just finished editing Jewel of the Sea and sent it out to Beta Readers.  I explained that I have queried a lot, been rejected a lot and then edited again and have lost count of the cycle.  I confessed that I am now considering self publishing and believe my query letter and synopsis is not having the right effect on agents.

First Impressions

Phoebe’s talk began talking about bestsellers and popular genres and why these books are doing well. She emphasised why it is so important for writers to know what is trending when they are querying because this links to how it will be pitched to editors and publishing houses.

Phoebe had put together examples of pitches to illustrate how important it is to quickly get agents up to speed on what your novel is about in just one sentence.

Example: The Girl On The Train by Paula Hawkins – Woman sees inciting incident through her train window.

Phoebe told us what genres are trending right now. However, it is best to write the novel you want as these are constantly changing. She talked about why genre fiction is popular and why it is important for us to identify the genre where our novel will be placed. This helps the publishers identify where to market, package, design and price it. She pointed out how we need to be passionate enough about our books to promote it for two years!

Phoebe had collected examples of the first line of successful books and discussed how these sentences grip the reader right from the start. She pointed out how agents are often very busy and if they are not pulled in from the start, they will move on to the next. She pointed out how in a shop, a reader may pick up a book and look at that first line to decide whether to buy it or not.

Example: The Girl On The Train by Paula Hawkins – There is a pile of clothing on the train tracks.

Then, she got us to share the first line of our books and discussed their strengths. She also suggested that some writers should consider starting further into the story where the action starts.

Novel Writing

She went on to talk about how to use suspense and pacing in our novels giving us tips on how to use these to make our novels a page turner. For examples, shorter sentences and chapters can speed up action but you can do the opposite for when you need to pull the reader in for more detail – there needs to be a balance between the two.

Ending a chapter on a cliff hanger can leave a reader needing to read the next chapter, to do this successful you need the reader to care about the character and be worried about them or the invested in the outcome. It helps to make the characters life full of obstacles – if it is too easy, it is boring. Obstacles create conflict.

Phoebe briefly covered different ways to structure your novel and why this is important.

Characters are incredibly important in your novel so Phoebe had collected a few tips to help us. In my notes I jotted down:

  • Not too many – you only need three to five main characters.  If you have more then you can lose the reader as they won’t be able to connect with them.  If you have too many, see if two characters can be merged together to fulfil one role.
  • Zoom in technique – Imagine a lens and zoom in and think of little things that makes the character who they are.
  • Back stories – Make sure you know your characters back stories, even if this doesn’t come into the story it will influence who they are and make them more vivid when you write.
  • Motivations – Understand what drives your characters.  What are their goals and what they want to achieve, etc.
  • Likeable?  – It is not necessary for the reader to like your main character whoever readers do need at least one character they can emphasise with.  

Phoebe then got us to think about one of the characters in our novel and write for five minutes about their backstory.  I chose Luna who is a secondary character but her back story and actions are the catalyst for the entire series.  She is a character I need to know inside and out.  I may one day write a short story about her. 


She then told us about the steps to getting published. There were twelve steps! I’ve always been focused on ‘getting an agent’ that I have not thought much more about ‘what next’. It turns out there is a lot that happens after you get an agent, and a lot that happens after you an editor and after all that, when you finally get an offer from a publisher, you can say no.

Phoebe went into more detail about what an agent does and how to pitch one. I felt like I knew a lot of this as it is something I’ve done a lot of. Phoebe was able to recommend some good agents and resources like The Writer’s and Artists’ Yearbook.

She then told us what editors look for. It was very insightful to hear this as the agent will be looking for these things in your query. The agent will be trying to figure out whether they can pitch your novel to editors. Here are the main things editors want:

  • A strong, clear, one-sentence hook
  • A good sense of voice – character needs to feel new and unique
  • Fill a spot on their list – keep an eye out for out for wish lists
  • Pleasure to work with – they will check out social media to see if you take writing seriously but this is not a deal breaker.
  • A clear vision – they need to believe in the book and be able to see it doing well.

She ended by warning us that rejection is something almost every published author has experienced. She gave us tips on how to deal with and was very encouraging that a rejection doesn’t mean give up.


She finished by giving us a list of resources for further information and how to contact her if we have further questions. She also took our emails so she could send us a copy of her presentation.

Phoebe was so lovely, approachable and genuinely wanted to help everyone in the room. Writers who get to work with her are truly blessed.

I did have a damsel in distress moment in the car park where a knight in shinning armour came to my rescue. More about this in my next Felixstowe Book Festival post.

I hope you have found this useful. If you want to connect with Phoebe, you can find her:

Twitter: @Phoebe_A_Morgan

Facebook: @PhoebeMorganAuthor

Instagram: @phoebeannmorgan

And don’t forget you can buy her debut novel The Doll House, or The Girl Next Door.

Learn more about Phoebe Morgan on her website.

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Reflection on 2017

The year began by creating my first Word Press blog.  At the time, I had no idea what I was getting myself into but I’ve really enjoyed my crash course in learning to use the site.

Making 2018 even better.png

Here is what I learnt:


  • Schedule posts/tweets: You can schedule posts so can write ahead of time and space posts out.  Use LoCalendar to schedule tweets (but make sure you set an end date so you don’t spam people).
  • Make it visual: 
    • Canva is a great site to create images for blog titles and other social media sites.
    • Google Drive Photos is an app you can download onto you phone and it  backs up images you have taken. You can then access these online from wherever  you are working to use them.
    • Instagram links can be added into articles and enables you to share pics from your own account and other users images.  I’ve used this to share professional brand images when I forgot to take a pic of the product I’m reviewing before it got all grubby.
  • Support others: 
    • You can share other people’s blogs on Word Press via the reader.  This helps support them and improves your content.  Follow people who write on similar subjects.  Can help when you are busy and hit a dry spell to keep your blog current.
    • As mentioned before, you can share pics by others posted to Instagram.  The image will have a link to their account so if a reader likes their pic they can choose to follow them.
  • Categorise posts:  It puts posts into collection of subjects and helps readers navigate your site or enables you to create pages.  I still have more to learn on this but I think I will be utilizing this in the new year.
  • Brands:  
    • Review brands you love to demonstrate the market you are interested in and to gain support.  Follow their social media accounts to be aware of blogger offers.
    • Offer to review brands you are interested in and you may strike lucky.  This year I got a free photobook from Saal Digital in return for my honest review.  I love the product and will cherish it forever – so happy!


  • Do courses:  If you can find time to do a writing course they are really good.  I did the Curtis Brown – Starting to Write your novel course.  This covered a lot of stuff I already knew but made me think about it again.  I really improved the start of two of my novels using what I learnt. See my review from earlier in the year here.
  • Enter competitions and query:  Take time to put your stories, poems or manuscripts out there.  Even if it is just a friendly competition – I won a few awards on Wattpad and it got me more readers and valuable feedback. I managed to enter one national competition but I am annoyed I missed the deadline for the one I really wanted to enter because I was taking too long editing – I edit too much!
  • Don’t over edit:  Guilty!  I am so guilty of this. I am my worst critique.  Every time, I think I am done editing… I start again.  I don’t even enjoy editing.  I must stop myself.  I wish I could afford an editor to do it for me.
  • Make time to be creative:  living a busy life can make it hard to find time to write but if you make time and do a little a day (even if it’s just plotting or researching), then you will keep making progress towards your goals.  I try to make sure I sit down at my PC/Laptop at least once a week to actually write.
  • Don’t force it:  If you force yourself to write you can cause yourself to burn out.   I think this was a side effect from NaNoWriMo.  I feel the writing bug coming back – phew!

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