You are going to want to save this blog post. This post is going to share all the links to the previous hashtag series in one place but it’s going to do more than that. It’s going to share my final tips to help out any writer getting started on Instagram.
Have a public profile
If you are looking to connect with writers and promote your writing, then you need to be visible. If you make your content private people won’t be able to see if they want to follow you.
Complete your bio
Tell people what you are about. If you are a writer/author put it in you bio. I feel I need to add some more detail to mine but it’s way better than nothing.
Create a Link Tree
Instagram only allows you to share one link. Link Tree is a clever site that enables you to link to a page where you have listed all your links. This is useful to sign post people to your other social media accounts (I.e. Twiter, Facebook, etc), your website and/or blog, and sign up to your news letter.
Make use of the name space
I only discovered this recently but when you fill in the field for your name you can also write “author” or whatever else you want to be identified as. This gets picked up by search engines.
Don’t exceed 30 hashtags
You can have up to thirty hashtags on your post. Every hashtag helps you get discovered. However, don’t only use the most popular hashtags. These are good as the hashtag will have lots of followers but your post could get lost in the volume.
Mix up your hashtags
Don’t use the same hashtags all the time. Instagram will think you are spam and ‘shadow ban’ you for using a hashtag too frequently. This means that the algorithm won’t favour you and you are less likely to be seen.
Use different volume hashtags
I don’t know the technical phrase for this but this is what I mean. Some hashtags are very popular I.e. #writersofinstagram (275k posts) . Using a hashtag like this means your post could get lost in the volume as your competing against lots of images being posted frequently with the same hashtag. However, popular hashtags also have more followers and you could be spotted by someone you’ve not connected with yet.
Low volume hashtags tend to be more niche. For example #writersblocksucks has 1k+ posts. People searching for this are likely interested and your post has less competition. Recent posts stay near the top for longer.
Follow hashtags that relate to things you are interested in. This will help you to see what others are posting and discover new accounts to follow & engage with.
Create a hashtag collection
Note down hashtags you find useful. It’s useful to store these on your phone so you can copy and paste when you need them. To discover more hashtags to add to your list, look at what others are using that post similar content to you. So, if your a poet, what hashtags are other popular poets using?
Take part in follow loops
Choose a loop that feels relevant to what you wish to achieve, I.e. similar interests. Follow the loop rules but remember if someone is posting content you don’t like, you don’t have to follow them. What you should not do, is follow to unfollow – it’s just bad etiquette and not how you engage with others.
In addition, a lot of people have ‘follow apps’ to tell them when someone does that. Plus Instagram will detect accounts that follow and unfollow a lot and delete them as they will think you are a bot. The same goes for liking then unliking lots of posts.
I have an iPhone and love certain apps for creating content:
- Unsplash has so many free stock photos.
- Canva is easy to use to create images and add text and embellishments.
- Typorama is great for addding text.
- B612 has great filters for taking selfies or animating pictures.
- Preview to see how your posts will look in your feed prior to posting.
- Planoly to schedule posts enabling you to create your posts ahead of time.
Try new things
I have figured this out over the last few months by daring to try new things. Social Media and trends are constantly changing and you need to move with it. Keep it fun and do what you enjoy. You may even start a new trend.
THE HASHTAG COLLECTION
Click the picture to go to the part of the guide you want to read.
Stay true to yourself. People like personal posts, so post selfies. It’s social media, be social. But, don’t get hung up on followers, likes, comments, etc. Remember, if it gets too much, you can take a break. Writing is what is most important to a writer.
One last tip that works for everything… Create a Pintrest Board to save useful tips and advice.
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