Why & how I chose my cover designer!

Redfae Bookshop is my Affiliate Bookshop.org Shop Link. This post contains some of those links.

I’ve wanted to write this post for a while but what’s held me back is that I have so much to say it’s difficult to know where to start.

My Cover Designer for Ocean Heart was Original Book Cover Designs. 

A guess a good place to start is on how I found my Cover Designer.

How I found my cover designer?

She ran a competition on Instagram to giveaway one of her design packages to a lucky winner. The winner of the competition was author J.D. Groom who had tagged me.

I don’t think I entered because at the time I was still planning to get a Literary Agent. Here’s the cover J.D. Groom received as her prize (it included eBook & paperback).

I loved the cover! As soon as I saw it I knew I wanted this designer to do my book cover…, if I self published. I then discovered other covers I loved were by the same designer.

Read Behind the Book & Book Review for JD Groom’s Sorceress of Truth (cover by Original Book Cover Designs). 

Read Behind the Book & Book Review for Kara A Weaver's Crown of Conspiracy (cover by Original Book Cover Designs).

Read Behind the Book & Book Review for Cassidy Reyne’s Agent Undone (cover by Originam Book Cover Designs).

Where to find cover designers?

I’ve seen people speak about sites like Fivrr but I’ve not used them. Here’s where I’ve found Cover Designers.

Instagram: There are lots of cover designers on Instagram. It’s an image based platform so an ideal place to show off their designs.

Facebook: A lot of designers also have a Facebook group. It enables them to share offers with their fans and build connections.

World Indie Warriors: Joining WIW is free. It’s a great resource. You can connect with other authors and get recommendations and check out the WIW brochure to discover cover designers.

Visit World Indie Warriors to discover more about them. 

How to choose your designer?

You must love it: You need to love the cover they create. It is essentially the first tool in your marketing arsenal. It needs to be something you’ll be proud to flaunt. Look at their portfolio and decide if you like their other designs.

Genre suitable: Each designer will have their own style, and it will likely be more suitable for a certain genre. I write Fantasy and Original Book Cover Designs definitely has a flair for it. Readers of your genre will expect a certain style so you don’t want them to pass your book assuming it’s not for them based on the cover.

Budget: We all have to operate within our means. People will judge a book by its cover but there are affordable options. Many designers do pre-made covers and if you can find one that suits your book, you can save on the cost of a bespoke design.

Extras: If you want to do eBook & Print, does the designer do a discount. Will they do other formats like hardback or audio. Do they offer some social media images or 3D Renders. Do they offer other services as a bundle discount (like formatting or blurb writing, etc).

Recommendations: If you can find authors the designer has worked with it can be very insightful. You could reach out to ask about their experience. You can also see if they have continued to use the designer and if they recommend then to others.

Benefits of a cover designer

Professional: I love creating my own covers. I often make them in Canva and use them on Wattpad. But, when it came to publishing my book, I wanted the cover to be perfect. I wanted my readers to find it hard to tell it is self published. It had to look professional.

Dimensions: I went a little cross eyed when I tried to figure out the spine for paperback. The width changes depending on paper type and page count. Ingram does have a tool to help you work it out and you can use the template in InDesign.

Technical Skills: I don’t know how to use Adobe or any other fancy design software I’d love to learn it but I just don’t have time. Outsourcing the cover design to a professional was a massive time saver.

Marketing: As mentioned earlier, your cover is the first thing anyone sees of your book. It needs to be eye catching, genre appropriate, and you need to be proud of showing it off. If it looks nice, other people might show it off too!

Working with your cover designer

Quote: Firstly, you’ll need to reach out to your chosen designer for a quote. I liked that Original Book Cover Design’s has some packages on their website so I knew they were within my budget and had already started putting money aside for it.

Timeframe: A good cover designer will likely have other projects on the go. You need to tell them when you’d like the job done by so they can confirm if they can do meet your deadline.

The deadline will need to be before your anticipated release date. This is because you should market your book before you release it. This period is often referred to as your book launch. Mine was about 2-3 months.

You also need the files before release to upload to the site you are using to create your book. I used Ingram Sparks. You’ll want to order a proof to check it is printing right, so allow time for quality control.

Also, if you are doing a print version, your cover designer will need to know what size to do the spine. Your manuscript will need to be edited and formatted.

Ideas: You’ll need to tell the designer about your book and your ideas for the cover. My cover designer had me complete an in depth questionnaire. She then worked with me to create a cover I love for my book Ocean Heart.

It was a dream come true.

Final design: The first draft looked incredible. I gave myself a little cooling down period – it was crazy exciting seeing my book – to look at it critically. I then requested some minor changes which my designer made. I was in love. It was a dream come true.

I hope this has helped you decide on whether you want to use a cover designer for your book, where to look for a designer, and how to pick one.

[kofi]

If you enjoyed this post, you might like:

Why you need a Copy Editor

The Process of Publishing a Novel – 1 of 3

Check out my Live Stream Team

About Ocean Heart

Behind the Book: What Are Friends For? By Sarah Sutton

Thank you for agreeing to a Behind the Book interview about your novel What Are Friends For?

Blurb: What Are Friends For?

This is your first published novel but what’s the first story you remember writing?

If we want to go wayyyyy back, I remember that the first story that I ever wrote was a Gingerbread Man spin-off. We’d just finished the book in my first grade class, but I wanted to read more of the Gingerbread Man’s adventures, so I went home and wrote it!

Why did you decide to self publish?

I tried the querying route, but I quickly found that it wasn’t for me. I spent over a year going back and forth between one publishing company, editing my book, before they ultimately passed on the project. To say I was devastated would be an understatement! I didn’t want to wait any longer, so I decided that I would be self-publishing.

This novel is a Friends to Lovers Romance – I fell in love with my best friend and married him. Have you ever crushed on a friend?

Oh, I love that so much! And I actually haven’t, not anything major anyway. I absolutely love the idea, though—a friendship turning into something romantic is soooo adorable to me!

Can you name any books similar to yours?

Kasie West’s book On the Fence was really similar, and very adorable!

Tell me about a typical day in the life of author Sarah Sutton?

I’m such a homebody. Especially lately. Usually I’ll do professional related things in the morning—like finish some client work, manage the business side of things. I’ll take a nap about mid-day so I can stay up late and write my heart out! Sometimes I won’t go to bed until four in the morning, which makes for a rough wake-up the next day!

Do you have a book boyfriend crush – who is he?

Ooh, ever since I read Clockwork Angel, I have been so in love with William Herondale. Total babe!

Please share a snippet of your story, What Are Friends For?

Elijah was still picking at his fingernails, trying to scrub away the last speck of glitter. It was good that he wasn’t looking at me—he didn’t notice my staring. “You know, Sav agreed to do the double date thing. I texted Jer and he was thinking tomorrow could be a good day. We could all just come over and do some arts and crafts together.”
I was a bottle of mixed emotions; every time someone shook me, a new one surfaced. “This is news to me.”
“I thought Jeremy would’ve called you.”
A part of me really, really wanted to start gushing about Jeremy, but for the wrong reasons. But making Elijah jealous would be impossible. And my soul felt too weary to even try. “I’m sure he’ll mention it tomorrow.”
“Do I have to say again the part where we don’t keep secrets from each other?” Elijah asked, nudging his knee against mine underneath the table.
“We keep secrets,” I corrected him this time, laying my head against my folded arms. I could smell the cleaner Mom used on the wooden surface with my nose so close, and also the lingering smell of glue. “You have yours and I have mine and we don’t talk about them.”
Elijah didn’t answer, at least not right away. From the corner of my vision, through the little sliver open near the crook of my elbow, I saw him pull his chair closer to me. Our knees connected again, but this time he didn’t move his away, allowing it to rest against mine. I felt his fingers walk their way up my skin, a tickle of a touch, barely there.
“You can tell me your secrets if you want to,” he said quietly, his voice soothing and soft near my ear. “I’ll always want to keep them.”

Where can we go to discover more and buy What Are Friends For?

You can buy What Are Friends For? on Amazon, Apple, Barnes and Noble, and Kobo—here’s a universal link to where all that can be found! https://books2read.com/u/mgGO1v

Redfae Bookshop is my Affiliate Bookshop.org shop link.

[kofi]

If you enjoyed this, you will enjoy:

Behind the Book: Wiccan Romance – Amelia’s Story by Nicola Hebron

Book Review: Wiccan Romance – Amelia’s Story by Nicola Hebron

Book Review: And The Stars Were Burning Brightly by Danielle Jawando

Behind the Book: Lanterns in the Sky by Pagan Malcolm

This book by Pagan has been on my To Buy list for way too long. Here’s the Trailer so you can add it to your list (or basket) too:

You launched your book and it became a best seller. When did you start marketing it?

Before it was even signed with the publisher, if I’m being honest. I was already sharing teasers and talking about it because I knew people had to be excited by the get-go. I haven’t really stopped marketing since and I probably never will—though now, I tend to market the series as a whole because I have more books out to catch reader interest.

This book is traditionally published. How did you get signed – can you share your pitch?

I got signed with The Parliament House from Twitter’s #PitMad event in December 2017. This was the Tweet I pitched that got their attention:

You share what you have learned to support fellow authors. Can you tell us about some of your courses and coaching?

I sure can.

A great starting point for new authors is my membership community, The Authorpreneur Kingdom, which is where I do quarterly trainings (and you get access to a vault of past masterclasses on topics ranging from book marketing to publishing to mindset work). We also do weekly coaching calls in there and the authors find it very helpful to stay accountable each month.

I also have two courses that I launch twice a year.

Storyteller Academy is my course helping authors to write their novel and build success habits for full-time authorship, and Storyseller Academy helps authors with book launching, marketing and brand building. Both are self-paced, come with a range of bonus resources, and have direct access to me via a group community.

Please share a snippet or teaser from Lanterns in the Sky?

“Hey! Hey, wake up!”

Someone was shaking me. When I first opened my eyes, everything blurred together. I blinked to adjust them to the night sky. I could hear crickets chirping somewhere. Hovering over me was the face of a boy with emerald eyes and brown hair. I stared at him — my mind was scrambled, and pain throbbed in my temple. Between that and my momentary amnesia, I couldn’t really concentrate on much else.

“Are you okay?” he asked in a smooth voice, his brow furrowed in concern. “Do you need me to call someone?”

I slowly sat up, which prompted the pounding in my head to intensify. I hissed and raised a hand to my forehead.

“What… happened?” I groaned, trying to recall the moments before I’d blacked out.
He rocked back on his feet to give me some space. Still crouching, he folded his arms as he said, “You tell me.”

I shook my head, thinking hard. It came back to me in pieces. I remembered the dread I had felt … the light…

“I was hit… I think,” I told him as my memories slowly came together, but I wasn’t sure. My head swam and the throbbing pain in my head was distracting me.

“By who?” he asked, furrowing his brow.
I shook my head again. It sounded stupid, but I was certain of what I saw.

“It wasn’t a who… it was a light.”

The boy frowned, his mouth twisting. “A light?”

What did you enjoy most about writing your fantasy novel?

Wrecking havoc in my characters lives! Mwahahaha!

But also, building the plot. That was a lot of fun too.

What was hardest about writing your fantasy novel?

Making sure the plot was consistent, fixing plot holes and reducing the amount of side plots from my first draft back in 2011. It took me 18 drafts to get this story right.

What inspired you to write Lanterns in the Sky?

Well, it actually started as a psychological horror novel—but then I realised that was not for me. It was only when a friend convinced me to keep writing because she liked the concept of the stars being lanterns in the sky that I was able to adapt some of my newer, fantasy ideas into the story (e.g. the princesses, the magic, etc.) and kind of did a 180 with the story to bring it to life.

Which novel do you love and wish you wrote?

Honestly, none of them. I love so many books and there are definitely writers I wish I could write as well as, but I also love my own writing style and my own stories. Their stories are theirs and that’s why I could never come up with their ideas.

Tell me about a typical day in the life of author Pagan Malcom?

On most days, I’m actually working on my business, Paperback Kingdom—but I sprinkle in time to market my book, send out a few emails, and do the authorly stuff that needs doing. On a true writing day though, I can be at the kitchen table (which is where I enjoy writing most lately) for hours on end. I spend a lot of weekends like this with cups of tea and some kind of snack.

Where can we find out more about your coaching, courses and buy your books

For my books, check out psmalcolm.com (you can also find the membership site there—but you have to be a Patreon supporter of mine for access).

For my coaching and courses, check out paperbackkingdom.com.

[kofi]

If you enjoyed this, you will like:

Behind the Book: Stuck on Vacation with Ryan Rupert by Pagan Malcolm

Behind the Book: Soul Bearer by Elexis Bell

Behind the Book: Sorceress of Truth by J D Groom

Book Review: The Lost Prince by Julie Kagawa

How to work with your social media platforms

Ari Meghlen has written a very personal post loaded with tips from his experience using social media for marketing his writing.

This article is full of realistic advice for those that are struggling to juggle it all. Afterall, as writers, our projects should come first.  This is how to balance the two.

How to work with your social media platforms

How to work with your social media platforms
— Read on arimeghlen.co.uk/2018/04/16/how-to-work-with-your-social-media-platforms/

if_twitter-01-01_3066980  if_instagram-01-01_3066990  if_youtube-01-01_3066976  if_g-01-01_3066962

Ally plus text