This event has been running since 2006 by Books Are My Bag. They also run other bookish events to support Indie Bookshops like the BAMB Awards and Indie Bookshop Day in October.
It’s been a tough year for high street shops due to the pandemic. Many spent months closed as they weren’t deemed essential. I know, who said books aren’t essential?
Ocean Heart released on 1 Dec and the country was in lockdown. The book signing event I’d always dreamed of was looking bleak. Boris said no!
I reached out to Stillwater Books with my proposed idea, a work around solution for a book signing during lockdown. I literally happy danced when they said yes.
I promptly got to work on promoting the event. The manager was patient with me as I figured out details, how to order books, write an invoice, and all the other brand new tasks I was doing for the first time.
I signed the ordered books and brought them into the shop. I made a little video for YouTube. Customers who had preordered, then either collected from the store or arranged for local delivery.
I certainly hadn’t imagined a non-contact book signing before, but Stillwater Books worked with me to make it happen. I will always be thankful to them for helping make my dream come true.
Shop Local
It’s really important to shop at your local independent bookshop. In doing so, you are supporting your high street, local jobs, a small business, and treating yourself to a new read.
That’s why I love being an affiliate with Bookshop.org. Redfae Bookshop.org is my affiliate store giving recommendations on books you should buy. It connects you with a local independent bookshop for your purchase. In return you support them with your custom and I get a small commission.
We discussed what the week is all about and those involved. We talked about how we became indie, our experience, and tips for those considering it, and to help those already with books out.
Were there any bloopers?
Going live is terrifying as there’s a fear something will go wrong. But, it builds skills in handling these. Here is what happened:
Kids: I had a few issues getting the kids to bed, so I was cutting it fine when I logged on. I used Stream Yard several times last year for my book launch without issues so I wasn’t too worried as I know it’s super simple. But…
Camera & Mic undetected: I logged on and Stream Yard couldn’t detect my camera or microphone- WTF! This is not what you want when you are about to host a live event. I switched browsers and it still wasn’t happening. It must be my laptop, because when I tried my mobile, it worked!
Unprepared: I wasn’t prepared to go live using my mobile. I had my event notes on my phone – eek! I also didn’t have a stand ready. Although my hubby snuck one over to me a few minutes in when he realised I was struggling to keep it steady. I think I did a good job of keeping the questions going without my notes.
No Link/On screen text: Next up, one of my guests hadn’t got the link to attend. It was in our group chat but for some reason was hidden from her. I accidentally added her cry for help to the screen for everyone to see. I didn’t realise until way into the stream, so you can see it for most of the live.
Lagging & Crashing: Cassidy’s iPad kept lagging making it hard for her to keep up with the chat, and we were rabbiting on. It also kept dropping her. She switched to her laptop and then it was much better.
Here are my Instagram pics introducing each of my guests:
I’m really excited to be involved in this event, especially as so many incredible indie authors are taking part. This year, I’m one of those authors.
What am I doing?
I am streaming live to my YouTube channel. Join me on Tues, 15 June at 8pm (GMT+1), where I will be joined by these awesome Indie Authors to chat about why we love being Indie.
Once I decided to self publish one of the first minefields I had to navigate was which platform to use.
Terms used:
Print on Demand – The market only buys what they need as they need it.
Aggregator – Distributes electronic or physical products to market on your behalf.
Format – eBook, paperback, hardback, etc
Free ISBN – There is no initial fee for the ISBN, however, but the ‘printer’ becomes your publisher and can set restrictions.
Own ISBN – You provide your own ISBN. In the UK you buy these from Neilsen.
Wide: This is when the book is made available to many sellers, for example bookshops and libraries.
Here is a little summary on the most popular choices. Research their current terms thoroughly as they may have changed or I may have misunderstood what I found out. ?
Here are some of the more popular choices in more detail:
Amazon Kindle Direct Publishing
At first, I didn’t go with KDP as I thought it meant I would be exclusive to Amazon and I wanted to go wide. , Turns out I thinking of their other service Amazon KDP Select. The name is very similar.
KDP allows you to self publish an ebook and/or a paperback (hardback is coming soon).
You can publish KDP wide. Amazon is a giant in the book selling market place, so it makes sense you’d want your book on their site. However, many bookstores won’t stock Amazon books because they are their biggest competitor. If you want to be in bookshops and libraries it’s best to not to go wide with KDP and choose an aggregator like Ingram. You can publish with KDP & not select the wide option.
The links below are affiliate links. You can learn more about these on my affiliate disclosure page.
Amazon KDP Select
Select is when you agree your book is exclusive to Amazon. This does grant you certain benefits. Your book is on kindle unlimited, you get extra promotions, and can offer your book for free.
If you choose this route, you cannot publish your book anywhere else.
Ingram Sparks
This is who I went with. Ingram Sparks are a print on demand service and aggregator. You can do print, ebook, and hardbacks. In fact Ingram has a huge choice of print options.
You publish your book through Ingram and they distribute it to stores like Amazon, high street bookshops, B&N, Kobo, etc. This is often called publishing wide because your book can be sold nearly anywhere. A benefit of Ingram is it can be stocked in libraries like a traditionally published book.
Libraries and bookstores must order your book to stock it. Customers will either request it or you’ll need to approach them to get it stocked. It’s unlikely it will get stocked without any demand. However many online shops will list your book so customers can order it (POD).
Draft2Digital
They started out as an eBook aggregator for self publishers, but now also do physical print books.
You can use their ISBN for free and they take a cut from your royalties. You cannot use this ISBN on other sites as it belongs to D2D making them the publisher. Or, you can provide your own ISBN and keep all your royalties.
D2D will publish your book wide. A benefit of D2D is you can select or unselect which sellers you want your book to be available to.
Smashwords
They are an eBook Aggregator and store. You can upload your book to Smashwords for them to distribute, but they also enable readers to buy directly from their site too and reward you with 80% royalty. That’s an impressive royalty!
Smashwords allow exclusive deals for eBooks and hold events to promote their authors books like reading challenges.
You can use your own ISBN or they can provide one for free.
Lulu
They are an eBook & print Aggregator. They have lots of options for paperback, hardback, comics, magazines, etc.
Lulu will distribute your book wide, sell your book from their own shop, and have an app that allows you to sell from your own website. That last option makes me wish I went with Lulu!
You can use your own ISBN or they can provide one for free.
Barnes & Noble
You can publish directly with B&N. I’ve not tried it but I’ve heard authors talk very positively about the quality of their hardback books.
B&N can make your book available in their store and on Kobo. Unlike Amazon Select, they won’t restrict you from publishing your book elsewhere.
Aggregators like Ingram, D2D, and Lulu, can make books available to B&N. I think authors go direct with B&N for their hardback option.
You can use your own ISBN or they can provide one for free.
Apple Books
This is the ebook store for Apple users. Ingram, Smashwords, Lulu and D2D can publish here for you too.
If you have a Mac, you can upload your book directly using their personal book publishing site. They now have a webpage to enable PC users to upload too.
I tried to publish to Apple via Ingram. Unfortunately Apple said my eBook file was too big and rejected my novel.
To fix this, I have attempted to publish directly with them. But, I’m having issues with their webpages. There tech & developer team have been very responsible, it might be just some bugs with the new PC publishing portal – I don’t have a Mac.
A benefit of being on Apple Books is that they are a very popular choice for eBooks by iPhone/iPad readers.
You can use your own ISBN or they can provide one for free.
Google Play
This is the Android store and allows users to buy and download eBooks. Ingram, Smashwords, Lulu and D2D can publish here for you too.
A benefit of Google Play is that most people without an iPhone have an Android phone, making it another popular choice for eBook downloads.
The benefit of being on Google Play is that Google is one of the largest search engines and by having your book listed in their store (even as just a preview), can boost your discoverability.
I have recently added Ocean Heart and the only issue I’ve had is confirming my bank account. They pay a small amount into your bank to check it’s you. You confirm the amount received, except Google is saying they paid a different amount to the amount I got.
Private Printer
You could find a private printer to produce your book for you. You’d likely need to buy a bulk of books to distribute yourself.
Vanity Press
This isn’t self publishing. It often gets confused because the author has paid to publish like an indie author. The difference is the publisher bills the author for the services needed, and the services are provided by the publisher. The author cannot use services by another provider.
The positives is all the services are in one place and your publisher guides you on what service you need and when. Sometimes services are quicker or at a reduced rate as its all in-house.
The cons are that a lot of scammers have used this model to over charge authors or to take money and never deliver on their promises. As you are locked into paying for the services they dictate and the choices the want for your book, you do lose some of your creative freedom.
It’s important to check how long they have been operating and who they have worked with before. See if they are black listed on Writers Beware.
What I did…
I published my ebook & paperback through Ingram. The quality has been good and I like having everything in one place.
Amazon had long delivery dates for my book, telling preorder customers it’d take 6 weeks to deliver. It didn’t but it was off putting. I don’t know if this was to exceed expectations or what. Other authors told me to get my book on KDP, which I finally have done. I was hesitant as I didn’t want to be restricted to only Amazon or use another ISBN, but you can use the ISBN already in use for your paperback.
My books did get listed for a number of ebook sellers but not GPlay or Apple. I’ve had to go to through them direct. I’d say Google has been the easiest to use, except the verification of my bank.
For my next book I think I’ll use Ingram Sparks to publish my paperback wide, KDP to reduce Amazon deliver delays, and someone else to publish my eBook wide. I’ll also take a closer look at LuLu as that app sounds awesome!
Ocean Heart was free on #GooglePlay during the first week of May. If you missed the deal, there’s still a chance to get it!
For the rest of May, my followers on Ko-Fi can still get Ocean Heart for FREE! It’s Free to follow me Redfae on Ko-Fi and by following me you can make sure you don’t miss out on future freebies that get posted there. ?
Also, don’t forget to checkout my Giveaway on Instagram. Entry is super easy. Also, FREE to enter!
I’m constantly learning and revising everything I do. Sometimes it’s to strengthen existing knowledge and skills, and other times it’s because new things come out.
When I decided to self publish, I didn’t know where to start. I wrote this blog series reflecting on what I did. I hope my process provides others with an outline to get started.
With self publishing you do it your way, so if you want to do it different to me then you can. That’s the beauty of self publishing, you are in control of it all. Equally as empowering as that is, it can also be very daunting when you’re starting out.
Step 1 – Write Your Novel
My process starts right at the beginning with a blank page! I’ve included links to useful guides to help you writing the first draft.
Your novel should go through several edits before publishing. I include links to previous posts about the editing services I used to help you figure out which you need.
This step covers what to do to get your interior and exterior right, and some of the different publishing options. I’ve linked to posts about my cover designer and formatter.
During Camp NaNo, authors Cassidy Reyne and J D Groom have organised some Live sessions this April. They take place every Wednesday at 9pm (UK), on Instagram via @worldindiewarriors.
These sessions will support those doing Camp Nano, but each week they’ll have a different guest to discuss a topic of the week.
I’m their guest on 21 April at 9pm to discuss self publishing and answer any questions. Please do come join us.
I see fellow authors being savvy with their income, diversifying revenues to support their dream as an author and I thought, “Could I do that?”
I dismissed the idea because, “Why would anyone support me?”
Now, I know, that’s my self doubt speaking. The same self doubt that told me I couldn’t self publish. I’m getting better at believing in myself and recognize that everyone has to start somewhere.
Not to spoil the ending but I now have a Ko-Fi account (more on that later…).
As usual, I plan to share what I found out and how I made my choice. Here are the main options I considered:
One method is to create an exclusive group for your fans. They pay a fee to join like a club membership and you reward them with things like training, exclusive content (short story, character art, etc), early access to your product, or shoutouts.
It’s like a private club for your fans. They pay a monthly subscription and you reward them. You can set different tiers with more expensive tiers getting better perks.
Pro: You can establish a regular income from your Patrons and a strong connection with your fans.
Con: You need to provide regular content to make it worthwhile for your Patrons to stay subscribed.
Another option is to get funding for your project upfront. You need to sell your product/idea to get support. Often it involves rewards like early access to the product, or maybe for high contributors you’d name a character after them.
This is a crowdfunding platform where an individual (or group) can seek funding for a project. I recently saw an author on FB that did this successfully for his Sci-Fi novel.
Rewards are offered as incentives like getting the proposed product before anyone else. However, if you don’t make your target, you get nothing.
Pro: You will develop fans early on and can sell your book before it’s finished.
Con: You need to be committed to delivering your promises and confident it asking others to back you.
This is another crowdfunding platform. It is aimed at creatives and has tools to support campaigners with their project and getting support. It appears to be more geared towards tech.
Pro: Promises tools to help you start your project and beyond.
Con: Backers are looking for solutions to a problem and your novel is unlikely to appeal to this audience.
This crowdfunding site is aimed more at community projects and charities. You post a reason why you need help and people donate to support you. For example, needing help to pay funeral costs for a loved one.
Pro: Get financial help with your current project without pressure to provide rewards to sponsors.
Con: Most projects on the site appear to be charities so probably not the right audience.
I think this would be called crowdfunding too. The site accepts donations from donors in support of your creative project. Donors can set the amount and frequency.
For this platform you’d need people to be invested in your projects completion. You would need to sell the idea to investors.
Pro: You can establish a regular income from your donors and focus on your project.
Con: You need to persuade people to donate on a regular basis and there isn’t a way to reward donors.
This is more casual, like a tip jar. People give money as and when they feel like it. The idea is the tip is like buying the creator a cup of coffee or whatever their favourite drink is.
You supporters can buy you a coffee to be paid to you instantly. They can even subscribe to pay you a fee frequently. You can offer perks as a reward or perks to buy like a shop.
Pros: You can focus on your project and not spend time each month making exclusive content.
This is another tip jar type site with no obligation on your tippers to give. Again, the idea is they buy you a virtual drink that the creator uses towards their projects. You can create a shop for fans to buy merchandise, and you can create rewards for your tippers but it’s all optional.
Pro: Simple page creation, and low maintenance or obligations.
Con: You cannot depend on tips as a regular income.
Summary
I hope this has helped you think about all the options out there. I’ve only provided a brief overview of each and recommend you find out full details for any you are interested in by visiting their website for their full terms.
There are other ways to earn a passive income such as ad revenue or becoming an affiliate for another brand.
I have decided to go with Ko-Fi. I like the no pressure approach to me and my tippers. I want to continue being able to help others no matter their means, and keeping my content free enables all.
When I said yes to self publishing, I had every intention of doing it all myself. But, should you wish to treat me to a cuppa tea to say thanks or to keep me going, now you can.
Your book cover will be one of the first official marketing materials for your book. They say “Don’t judge a book by it’s cover!” Except, people do.
You can design it yourself but if you are going to do print copies, it can be tricky to get the spine right if you don’t know what you’re doing. I opted for a professional.
Look at other covers in your genre. These covers are what your ideal reader is expecting. If your cover appeals to the wrong audience it’s going to make it hard to sell.
Once you have the cover, start marketing your book. Don’t wait until it’s published to start marketing.
Fun things to do, are a cover reveal to drum up interest. Here’s a post going into more detail on how I did my cover reveal including tips on creating digital bookstagram pics for promoting your book.
You can also have a preorder period so people don’t have to wait until the release date to buy and can order it right away! These purchases won’t be counted until release day, boosting your release day sales.
I learnt a lot about marketing my book from author Pagan Malcolm and did the Storyseller Academy course that covers a lot of ways to promote your book and how to change your mindset.
Another, fabulous person to check out is Michelle Raab who specialises in Marketing for Indie Creative and is the founder of World Indie Warriors.
Check the links at the end of the post for posts on my book launch. They’re useful to check out if you need some ideas.
Formatter
This is the person that makes the inside of your book pretty and accessible in different formats for different eBook readers. You can do it yourself, or use tools available online.
If you want to do it yourself, you might find it useful to check out Brittany Wang’s YouTube video showing where to get a free template and how to edit it.
Alternatively, you can use the tools provided by your chosen distributor to turn your manuscript into a book. I believe Amazon, D2D, and Ingram Sparks offer these tools for free.
Proofread
Big mistake I made was skipping this step. I uploaded my files to Ingram and then one of my ARC readers (author Cassidy Reyne) let me know where I’d missed some typos. ?
My formatter was happy to amend my files for free but Ingram charged me for changing the files. ?
Don’t skip this step. The last pair of eyes on your book are necessary. No matter all the edits already, and how perfect you believe it is, get a proof reader to do a final quality check.
Self Edit
If your proof reader spots any issues, you will need to make the changes and inform your formatter exactly what you needs changing!
And you thought you’d finished editing. ?
Upload Files
If you are happy with everything, upload it to the distributor site you are using. Popular choices are:
Amazon
Ingram Spark
Draft 2 Digital
Lulu
Barnes & Noble
ARC Reader
Send your ARC readers a final copy. Between now and publishing you could make changes but we’d hope that by this point it is done.
The ARC readers need enough time to read it before you publish. This enables you to gather reviews for marketing and gives readers an idea of what others thought.
ARC readers will leave an honest review. Your book cover & blurb should attract the right readers. If your ARC readers are surprised by your book (and not in a good way) you might want to change the cover or blurb to ensure you attract the correct readers.
That’s it! Except now your book is out there, you still need to market it. Don’t be shy – every chance you get, give it a shout out. And, on that note…
If you missed my previous post – click here for part 1. Or check out the collection for all parts.
So, you’ve drafted your novel, edited it a few times, and now you’re thinking about self publishing it.
STOP!
Every book you publish builds your reputation. If you decide not to get it professionally edited, you risk loosing future readers. Successful authors always talk about the importance of their back list (previous titles). What you want is to create a fan base that will keep coming back for more.
You NEED to get it professionally edited.
Step 2 – Professional Edit
Here is a handy infographic you can add to Pinterest of the steps covered in this post.
There are many professional editors who specialise in different areas. I’ve tried to simplify the process in this graphic, but each editor is unique. Check what they offer as part of their editing service. I will provide links to more info where I can.
Developmental Edit
You can learn so much about your novel and writing from this edit. The editor will highlight what’s working and what’s not, and make some suggestions on how to improve it.
When you get your manuscript back you will have a lot of work to do but it’s well worth it. I paid a local printer to print my MS, so I could work through the edits physically and digitally.
Line Edit
Sometimes to save money people choose between a line or copy edit as they have similarities. If you can afford both, do it. The more editing the better. For Ocean Heart, I did skip this but my editor did some line editing within her copy edit.
Self Edit
Read through all the changes made (or recommended) by your editor. These will improve your manuscript. You don’t have to make the changes but I doubt you paid for an editor to ignore them.
Copy Edit
I got a copy edit for Ocean Heart as my final edit. My editor still pointed out areas that needed improving – even by this point, it still wasn’t perfect.
Got feedback? Use it to to make your manuscript even better. By this point most authors are sick of editing and lost count of the number of drafts – now its ready to publish.
Publish your novel
The next post in my series is about turning your final manuscript into a book and publishing it…
A guess a good place to start is on how I found my Cover Designer.
How I found my cover designer?
She ran a competition on Instagram to giveaway one of her design packages to a lucky winner. The winner of the competition was author J.D. Groom who had tagged me.
I don’t think I entered because at the time I was still planning to get a Literary Agent. Here’s the cover J.D. Groom received as her prize (it included eBook & paperback).
I loved the cover! As soon as I saw it I knew I wanted this designer to do my book cover…, if I self published. I then discovered other covers I loved were by the same designer.
Read Behind the Book & Book Review for JD Groom’s Sorceress of Truth (cover by Original Book Cover Designs).
Read Behind the Book & Book Review for Kara A Weaver's Crown of Conspiracy (cover by Original Book Cover Designs).
Read Behind the Book & Book Review for Cassidy Reyne’s Agent Undone (cover by Originam Book Cover Designs).
Where to find cover designers?
I’ve seen people speak about sites like Fivrr but I’ve not used them. Here’s where I’ve found Cover Designers.
Instagram: There are lots of cover designers on Instagram. It’s an image based platform so an ideal place to show off their designs.
Facebook: A lot of designers also have a Facebook group. It enables them to share offers with their fans and build connections.
World Indie Warriors: Joining WIW is free. It’s a great resource. You can connect with other authors and get recommendations and check out the WIW brochure to discover cover designers.
You must love it: You need to love the cover they create. It is essentially the first tool in your marketing arsenal. It needs to be something you’ll be proud to flaunt. Look at their portfolio and decide if you like their other designs.
Genre suitable: Each designer will have their own style, and it will likely be more suitable for a certain genre. I write Fantasy and Original Book Cover Designs definitely has a flair for it. Readers of your genre will expect a certain style so you don’t want them to pass your book assuming it’s not for them based on the cover.
Budget: We all have to operate within our means. People will judge a book by its cover but there are affordable options. Many designers do pre-made covers and if you can find one that suits your book, you can save on the cost of a bespoke design.
Extras: If you want to do eBook & Print, does the designer do a discount. Will they do other formats like hardback or audio. Do they offer some social media images or 3D Renders. Do they offer other services as a bundle discount (like formatting or blurb writing, etc).
Recommendations: If you can find authors the designer has worked with it can be very insightful. You could reach out to ask about their experience. You can also see if they have continued to use the designer and if they recommend then to others.
Benefits of a cover designer
Professional: I love creating my own covers. I often make them in Canva and use them on Wattpad. But, when it came to publishing my book, I wanted the cover to be perfect. I wanted my readers to find it hard to tell it is self published. It had to look professional.
Dimensions: I went a little cross eyed when I tried to figure out the spine for paperback. The width changes depending on paper type and page count. Ingram does have a tool to help you work it out and you can use the template in InDesign.
Technical Skills: I don’t know how to use Adobe or any other fancy design software I’d love to learn it but I just don’t have time. Outsourcing the cover design to a professional was a massive time saver.
Marketing: As mentioned earlier, your cover is the first thing anyone sees of your book. It needs to be eye catching, genre appropriate, and you need to be proud of showing it off. If it looks nice, other people might show it off too!
Working with your cover designer
Quote: Firstly, you’ll need to reach out to your chosen designer for a quote. I liked that Original Book Cover Design’s has some packages on their website so I knew they were within my budget and had already started putting money aside for it.
Timeframe: A good cover designer will likely have other projects on the go. You need to tell them when you’d like the job done by so they can confirm if they can do meet your deadline.
The deadline will need to be before your anticipated release date. This is because you should market your book before you release it. This period is often referred to as your book launch. Mine was about 2-3 months.
You also need the files before release to upload to the site you are using to create your book. I used Ingram Sparks. You’ll want to order a proof to check it is printing right, so allow time for quality control.
Also, if you are doing a print version, your cover designer will need to know what size to do the spine. Your manuscript will need to be edited and formatted.
Ideas: You’ll need to tell the designer about your book and your ideas for the cover. My cover designer had me complete an in depth questionnaire. She then worked with me to create a cover I love for my book Ocean Heart.
It was a dream come true.
Final design: The first draft looked incredible. I gave myself a little cooling down period – it was crazy exciting seeing my book – to look at it critically. I then requested some minor changes which my designer made. I was in love. It was a dream come true.
I hope this has helped you decide on whether you want to use a cover designer for your book, where to look for a designer, and how to pick one.
