The Benefits of Having a Formatter

This post is based on my personal experience with Evenstar Books. I choose the Cinderella package because, if I was paying someone to do it, I wanted it to be everything I could possibly dream.

How I found my formatter?

It was mostly via recommendations. So, other authors had used. I bought Sorceress of Truth by J D Groom and something I loved was the unique formatting.

I found out other authors had used this formatter too. And, she does logos. She’s also listed as an Indie Service in the World Indie Warriors brochure.

If you’d like to discover more about my formatter, visit her website:

What was it like working with her?

First up, I love that the prices are on her website. It enabled me to plan my budget upfront before I committed to self publishing.

When I was ready, Julia was easy to contact and ask questions. I reached out to her via Instagram, @evanstarbooks.juliascott.

Working with my formatter

I had to wait until my manuscript had its final edit. Julia does include a round of corrections in her price but you want to save that as a “just incase theres a problem” safety net.

I emailed my manuscript to Julia and my ideas. She then mocked up a few designs. I shared these in my Soul Heart Readers FB Group, to get their opinions on which design to go with.

Early drafts of Ocean Heart, I had included mermaid silhouettes as my chapter breaks. It was incredible to see Julia’s talent bring my idea to life and to a level I could not have achieved.

Choosing the font

Before cover design and formatting, I had never given fonts much thought. Julia gave me some options and explained why serif fonts are used for the body of text.

I then spent a lot of time (with the help of my 7 year old son), analysing the fonts in my favourite books. One of the reasons I wanted a formatter was so my book could stand next to traditionally published books and fit in. I wanted a font that was similar to what readers expected.

Julia was so patient with me going through the options. She understood that getting this right for the first book in my series was incredibly important. She created different mocks with different fonts so I could see how it all looked together.

I finally went with: 

Heading Font: Alice

Body Font: Palatino Linotype

The formatted files

Julia then created my formatted manuscript ready for upload with Ingram Sparks and other popular formats I might need. I uploaded the print & eBook for distribution.

I then had to tell my Cover Designer the final page count so she could finish the spine for the print copy of the book.

Editing the files

One of my ARC readers, Cassidy Reyne, brought to my attention some mistakes I had made in my version. I made Julia aware of the mistakes and she corrected these for me, and provided the updated files free of charge.

Unfortunately, Ingram Sparks charged me for updating files. This was an expensive lesson I learned, but I won’t make this mistake again.

The printed book

Here is how the interior looks in the final version I chose:

I absolutely love it. Look at all that detail on the chapter page. The mermaid is simple and reminiscent of the one I used to use, so it’s very personal. The coral reef at the bottom is a nod to the cover designed by Original Book Cover Designs. The chapter breaks is a heart and a wave – what could say Ocean Heart more?

Is professional formatting worth it?

Yes! Being able to discuss my ideas with someone that had experience was very helpful. Julia also made sure I had the correct file types.

There’s a lot involved in publishing a book. Being able to delegate this task out freed me up to focus on other activities required for a successful book launch.

I wanted my book to fit in with traditional books, but Julia went one better. She helped make my book standout for all the right reasons.

I’m so happy with the result and can’t wait to work with her again for the rest of the series.

Redfae Bookshop is my Affiliate Shop Link.


If you enjoyed this, you will like:

Why & how I chose my cover designer!

Why you need a Copy Editor

The Process of Publishing a Novel – 1 of 3

About Ocean Heart