Seven Secrets to PitMad Success

I met debuting author Roxy Eloise through Instagram. We connected during a very exciting time for her author career! Roxy has just landed a publishing deal following her first attempt at PitMad.

In the spirit of authors supporting authors, Roxy agreed to share her experience and some tips to help other hopeful writers find success with PitMad.

What is PitMad?

Well, before we get into things, I should probably cover what PitMad is. PitMad is an event held on Twitter by Pitch Wars. It enables unrepresented writers to pitch their novel in the hope of attracting interested agents/publishers. Those interested will like the tweet to signify a request for the manuscript. Read more about the event on the Pitch Wars website.

Roxy Eloise’s PitMad Success Story:

I joined Twitter in January 2021 with the hopes of connecting with fellow writers, but feeling like the new girl in school, I remained silent for the whole month! For some reason, I felt nervous to send out my very first tweet. Instead, I just watched my timeline, during which, I picked up a few key hashtags, #PitMad being one of them. I kept seeing it over and over again until one morning my curiosity got the better of me. What is this #PitMad? After a quick google search, I discovered I had been on PitchWars.org a few months prior, and I had already bookmarked the page to check out at a later date. Well, I stumbled upon it again, but this time it just so happened to be on the morning of their Twitter event called PitMad.

I only had a short while to prepare my pitch, and I was at a huge disadvantage because I hadn’t gotten myself on any retweet lists, but I decided to try my luck at it regardless and chalk it up as experience. My pitch could’ve been better and there are a few things I would have done differently but I never needed to. 

On the morning of March 4th, I started the day by reaching out to a few of my followers and asking them for help. After a few retweets, my pitch began to take off, and by the end of the day, I was on the ‘TOP’ page for the hashtag PitMad. The next day, I had a full request off Entrada Publishing, and then, after a few rounds of proving myself and my book, I got offered a traditional book contract. Thanks to PitMad, The Guidal: Discovering Puracordis will be coming April 2022!

Here is my original pitch which attracted the attention of my publishers:

Now after you read this article, you will notice its flaws, and this is what I would have done differently:

THE LAST AIRBENDER X DIVERGENT

A suspiciously paranoid man adopts children to protect him. All raised in a strict academy together, one trouble-maker discovers she is dangerously different. #PitMad #YA #D #MR #R

Roxy Eloise Revamped Pitch if she were to do it again

But with everything in life, we learn as we go. Isn’t it crazy how when we were newbie writers we believed our first drafts were outstanding? But then we grew as writers and now we cringe at our early drafts. If you still think your first draft is amazing, unfortunately you still have some growing to do. But one day you will see it, and when you are at that stage, you are ready to pitch your work.

Follow the seven secrets below, and you too could see yourself a PitMad success.

Seven Secrets to PitMad Success

7 Secrets to PitMad Success

1. Read the Rules

This point may be self-explanatory, but it’s surprising how many tweets I see before the start time or how many I see with GIFs. What’s the point of going through so much effort to create an awesome pitch only to risk your chances of success with an image? Don’t hinder your chances; read the rules carefully before participating.

One last thing to remember is to not like your friends’ pitches. The like button is reserved specially for agents and industry professionals. You can show your support by leaving comments or retweeting.

2. Create your Ultimate Pitch – CONFLICT IS KEY

So you’ve read the rules and now you’re ready to create your eye-catching tweet. Well, first off, what’s not eye-catching is a sentence with unfamiliar names which instantly make the agent feel lost. If you have a unique MC name, keep it for the full proposal. Refer to your character as a boy, a woman, a witch, a lawyer, a narcissist.

You only have 280 characters to entice your agent, so do just that… entice them. You don’t have to explain the plot of a 100K novel in 2 sentences. To entice them, focus entirely on the conflict. Any other elements can be revealed after you’ve reeled them in and they’ve asked for a full request.

Which one of these would you hit the like button for:

Saraiya walked the street at night when she was kidnapped by Kanhoa and put in an enclosure with other prisoners. She falls in love with Fenrir and they devise a plan to escape. (All names taken from actual pitches.)

VS. 

A man steps from the shadows and covers her mouth. When she wakes up naked and exposed, she immediately needs to fend for her life. She is not alone in this prison.

One focuses entirely on the conflict, whilst the other introduces stakes that I could take or leave. Escape is obviously the stakes. Life or death is another. It is not necessary to TELL the agent. You have already SHOWN it in the pitch.

One pitch also made me stumble over unfamiliar names. The agent will learn your unique names in the synopsis. This is also the time for them to learn about the added romance.

3. Use Hashtags and Comp Titles

Got a romance in your genre-blend sci-fi, adventure novel? Tell them with Hashtags. The agent may be very specific in what they are looking for. If they want sci-fi with a romance they can search #PitMad #SF #R and your tweet could suddenly appear on the ‘TOP’ page. Visibility—when you’re in amongst hundreds of thousands—is fundamental. Find which hashtags to use on their website.

Comparative titles can very quickly build a picture in an agent’s mind and it only takes a few characters. If I said to you HUNGER GAMES X HARRY POTTER, you suddenly think “okay, witches and wizards fighting it to the death in a sinister survival game.” You know there’s magic, and you also know there’s a survival of the fittest game. You got all that from just 27 characters. It’s a good use of your limited 280.

4. Have fun and Be Active

Being active can help tremendously on the day. If you support other authors, they are likely to support you back. Positivity can go a long way, so have fun and enjoy the day engaging with fellow writers.

You will also learn a thing or two by reading other pitches. You learn what to do and what not to do. If you find yourself saying “who cares?” after every stakes question, then don’t use a stakes question. “Who will win?” “Will they do it in time?” “Will they survive?” Who cares?

5. Pin your Pitch

So, you have the pitch of your life and your friends want to come and support you, but they go to your profile and are met with a list of other people’s tweets. Or worse, the agent liked your pitch but wanted to see your profile before they hit the like button, and now they are on your page and can’t find your pitch. What they do see though, are your fellow writers’tweets. Great for them but not great for you. You potentially lost an agent.

To solve this, simply pin your tweet so it stays at the top of your feed on your profile.

6. Make a Retweet List and Get on Retweet Lists

So this is not one-hundred-percent essential but it does help. Not only are you engaged, active, and having fun, you are receiving support on your own pitch.

Retweets may sway an agent to hit the like button if they think other people are interested. Sometimes they could be undecided and 200 retweets could be the one thing that persuades them.

7. The Flaw to THREE Variations

And finally, you come up with three variations of the same book, you send them out a few hours apart, and they all get 50 retweets each… Well, if you weren’t distributing your retweets between three pitches, you could’ve potentially had150 retweets on one post. Having 150 on one, looks better than 50 on three. And guaranteed they are 50 different accounts on each post.

Now, I know agents may not be biased and like pitches according to the amount of retweets they have, but I can also guarantee that if you go and look at a pitch with 500 retweets, it has at least one agent like on it. It’s all about making your pitch look popular and generating a bit of excitement about your story; after all, it is fabulous!

Why not let the retweets reflect that. Retweets also get you on the ‘TOP’ page for that hashtag, and this means even more exposure for you.

Thank you Roxy

I want to thank Roxy for taking her time to write this post for my blog, and I hope this helps another aspiring author to achieve their dream.

I also love that despite getting a deal on her first PitMad, Roxy is already reflecting on what she could do better. And, that is the key quality of successful people, to keep growing and improving. I’m sure this book deal is just the start of her author career and I can’t wait for her book to release and to see the other titles that follow on for this debuting author.

Make sure you follow Roxy Eloise to keep up with her journey and book news. Here are her links:

www.instagram.com/RoxyEloiseOfficial

www.Twitter.com/RoxyEloise_

If you enjoyed this, you will like:

PitMad September 2019 – My Experience

PitMad June 2019 – The Tweets

PitMad December 2018 – My Experience

Writers Beware – Know who you are querying

[kofi]

Why I love YALC

If you are a fan of YA Literature then you need to check out this book festival. It runs annually in London during the last weekend of July and the book deals are so good you’ll travel home like a pack donkey.

The book deals!

It’s easy to get carried away so here are some tips to help you curb your inner book dragon:

Here is what I bought:

The deal was three for £10 and a free Epic Reads tote. Because I chose a two hardbacks it bumped up to £12 which is still incredible value and I got the last tote!

The book nerd in me is looking forward to my showing off my new bag at my next library visit. I’m going to look epic!

These books from Bloomsbury were three for £10. They’ve been on my wish list for ages as I’ve seen people recommend them on IG. I’ve been warned they are steamy!

It was a total accident that all the books are by authors named Sarah. Did you notice? Do you like any books by a Sarah?

Author Panels

There is something amazing about meeting the mind behind a novel. Lots of the stalls are hosted by authors themselves and are happy to sign a copy of their book if you own a copy. In addition, the festival has panels and talks where the authors talk about their novels.

In addition, there are scheduled events where groups of authors chat to a live audience. Their is often someone asking questions and the talk is on a set subject.

Workshops by Industry experts

Experts from the industry deliver workshops during the festival. These are often run by authors, Literary Agents, Editors or publishers but the list is endless.

I attended a workshop in the Agent Arena by Zoe Plant talking about editing. Editing is one of the aspects that I find incredibly difficult with writing a novel as it is a massive task and I am not confident in my abilities. She had great advice on what to expect but not only was the talk really informative, it was also an opportunity to get to know Zoe too. I had not seen her before and she is truly lovely.

I also attended the Author & Agent talk between Literary Agent Chloe Seager and her non-fiction author Laura Coryton. Laura is a campaigner against Tampon Tax. I had heard about this before and think I signed the petition ages ago. It turns out that Chloe also signed the petition and decided that this would be a great subject for a non-fiction book to empower young adults. Chloe approached Laura to propose the idea and Speak Up! was born. It was fascinating to see how the non-fiction industry works in comparison to fiction novels. It was also extremely valuable to hear about Chloe as an agent as she has been a favourite of mine for a long time now.

Pitch to agents

If you are an author with a completed novel, looking for representation, then this is an awesome event to attend. Here, you get an opportunity to spend five minutes with a potential Literary Agent to sell them your novel. It’s an opportunity to be seen above the slush pile.

It’s not guaranteed that they will be interested. I pitched two years ago and wasn’t confident in myself. We ended up chatting about identifying my books place in the market but I did gain a little bit of experience in pitching, mainly what not to do.

This time, I felt more prepared (although still incredibly nervous) and I pitched to two agents who both asked me to send it to them. I also had a writer friend encouraging me to do it which really helped.

Fellow readers and writers

That leads me on to my next point. The festival is full of fellow readers as you would expect but a lot of readers are also writers. This year, I got to meet one of my online writer friends at YALC. She was so lovely we spent the day together.

Win competitions

The festival is full of competitions eager to get you to sign up and raise awareness. @hellomeitsyou tweeted to say I was their Sunday winner. I had already left so sent them my address so I can receive my prize. When I receive it, I’ll post a pic to IG.

If you like this, then you will enjoy:

Felixstowe Book Festival – The Publishing Industry

#PitMad June 2019 Summary

How I edited my novel – 12 tips for self editing

How to Write a Synopsis

I always value when other writers share their tips and methods regarding the writing process as I am a stronger believer that we can all support each other and learn from each other, whatever our level of experience.

I recently shared my tips of synopsis writing (click here to read it) but really enjoyed how Lorraine broke things down and her tips such as giving character names in capitals when you first introduce them.

Follow the link to read Lorraine’s guide to synopsis writing: http://lorraineambers.com/2018/02/10/how-to-write-a-synopsis/

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Seven tips for querying agents

So, you’ve written your masterpiece and created a shortlist of potential agents.  Now, it is time to start querying.

What not to do

In this article I am going to encourage you to create a template cover letter with common content themes, however, do not send this template to agents.  Sending a blanket email will not impress.

What you must do

Take time to make it personal

First, make sure you have time for each agent.  Do not rush your query.  Read their requirements and personalize the template to show them that you choose them for a reason.  This will make them feel more special than if you ignore their guidelines and send them flowers and chocolates.

Query IG.png

Common themes

I’ve been querying one of two agents a week.  This enables me to think about what I am sending them.  I am focused on that agent as an individual rather than as another query.

However, although requirements differ between agencies there are common themes in the content requests.  I have created a ‘cover letter ideas’ document with headings for the different content requests.  This helps me find the paragraphs I need for the agency and then amend to personalize it for them, saving me a lot of time.

Here are the themes:

Letter opening

Okay, no agent has requested this as content in the letter but it is a basic requirement for letter writing.  I just state the reason I am contacting them ‘please represent me’.

Tagline

In the age of social media, more agents are requesting you to pitch your novel in one sentence!  You can use your tagline to promote your book on sites like Twitter or Instagram.

About me

Finding an agent is a bit like dating.  They want to know a bit about you to see if you are someone they want to work with.  They are interested in what makes you-you.

Writing Bio

This is a paragraph or two about my writing experience.  They want to know if you have ever been published, won a literary contest, completed a writing course.

About your novel

To start with they need to know the basic credentials of your book like the word count and genre.

They also want to know things such as why you wrote this novel and what is it about.

Brief pitch (Blurb)

Check what they mean but this as one agent said ‘brief pitch’ and when I read what they wanted it some described a short synopsis (see below).  More agents who requested a brief pitch wanted me to sell them my story so I shared my blurb as I type of teaser to encourage them to want to read the manuscript.

One paragraph synopsis

They want you to sell the story to them and the plot in one paragraph – if you thought writing a synopsis was hard then you are going to enjoy this… Actually, I found this easier than condensing the whole plot to one page because I knew they had the full synopsis to read if they wanted so I just had to make it enticing enough for them to want to know more.

Book marketing

They may request who you think the target market is and what books it would be placed alongside in a bookshop.  They need to know if the book is part of a series or have the potential to be.

Why you?

Some agents wished to know why I had chosen them.  You can’t default this content as will be a unique element of the query for that individual or agency.  Instead, I created some prompts:

  • why did they make my shortlist
  • what authors or titles have they been involved with that is similar to mine

Letter closing

This is a simple ‘look forward to hearing from you’ together with my valediction and contact details.

Check before you send

Before you send your query to make sure it is as perfect as you can make it before you send it:

  • Spell check:  There are no excuses with modern processors that will check your spelling, grammar and punctuation.
  • Proofread:  Sometimes the spell checker will miss words that are spelt correctly and make sense but are wrong.  For example, ‘people go to church to worship their dog’.
  • Grammarly:  There are apps to help check that your writing is as at it’s best.  A quick scan online using Grammarly can find mistakes you otherwise could have missed.

Contact method

Many agencies today will request you send them an email or use an online form on their site.  Make sure you follow the instructions for the format of documents correctly.  For example:

  • If they request, all attachments must be .doc files, make sure you ‘save as’ and chose the correct file format.
  • If they ask you to send it within the body of the email then copy and paste the content into an email.
  • If you must paste into the online form or attach the document to their online form, please follow the instructions.

If you don’t follow the instructions, they may not be able to open your documents, it may get blocked by virus protection or their server.  If you cannot view what you have sent, then you’ve wasted your time as well as theirs.

Common attachments

Preparing these common attachments before you start will save you time.

Query manuscript versions

I have a few versions of my manuscript prepared for querying to meet the most common requests.  These are:

  • Full manuscript
  • First three chapters
  • First 10,000 words (to a suitable breaking point)

Query synopsis versions

I have a few versions of my synopsis prepared for querying to meet the most common requests.  These are:

  • Full synopsis
  • One page synopsis
  • 300-word synopsis

 

Keep a spreadsheet

You can get free online spreadsheet software from Google or Window Live and many smartphones even had free spreadsheet apps.

I keep a spreadsheet with the name of the agency and agent I contacted, the date I contacted them and when I expected to hear back – check their sites for details on response times.  When they responded I recorded the date they replied.

I hope you have found these tips useful. I would love to hear how you got on and if you have any tips to help me too.  

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How to write a synopsis

The challenge

You’ve finished your manuscript and spent even more time editing.  Finally, it is at a standard you are now confident to present.  Now you are preparing to query.

When it comes to querying literary agents they general request the same things:

  • A sample of your manuscript
  • A covering letter
  • A synopsis

Many will ask you to keep the synopsis to one page (or 500-800 words).  That is the challenge:  summarize 80k words into one page.

Create a standard version

Most agents will want similar things in a synopsis.  So it is worth having a standard version that you can use as a template and adapt to meet their requirements.

What to include?

  • Title:  Novel title
  • Plot:  outline the story arc from start to finish.  Only give the meaningful events and you must include the ending.  A synopsis should be written in third person.
  • Main character names:  type these in capitals when they are first introduced.
  • Genre: Target market (in header/footer)
  • Novel length:  word count of full novel (rounded to the nearest whole thousandth number in header/footer)
  • Contact details:  Your contact details (in header/footer)

How to lay it out?

  • Length:  500 to 800 words
  • Font:  Times New Roman or Arial (it must be easy to read)
  • Text size:  ideally 12 pt (no smaller than 10pt)
  • Text colour:  black
  • Background:  plain white
  • Document Format:  Check but generally .doc or docx (you may need to copy and paste it into a body of an email or convert to pdf)
  • Paragraphs:  Indent the first line of your paragraphs and use single line spacing

How to approach this?

Try to break your novel into sections:

Beginning:

  • introduce the main characters/setting/era, etc
  • inciting event – the catalyst that kicks the story off

Middle:

  • Middle (the plan) – how your character(s) will solve their predicament
  • Middle (twist) – something that goes wrong with the plan
  • Middle (new plan) – how your character(s) will solve their predicament

End

  • Conclusion – the epic battle, the tie up of loose ends, the big reveal (murder mystery), they get the guy (or not)

If you can break your novel up into section for the main events, you can try to keep those sections to one paragraph. This will help keep the word count of your synopsis down.

Edit

Keep saving your synopsis and then return to see what you can edit out.  Some fixes will be simple – remove filler words like ‘that’.  You will also need to be critical about what details are necessary to keep and may see you can delete out some minor subplots.  Keep doing this until you have reduced the size to at least one page or 500 to 800 words.

What not to do?

  • Teasers:  The document should clearly tell them what happens and not leave any mystery or cliff hangers.
  • Chapters:  Don’t describe what happens in each chapter.
  • Details:  It isn’t necessary to describe settings and characters or explain every actions the MC makes.  Leave out minor characters and minor subplots.
  • Mention other stories:  keep the synopsis focused on the story it is about.
  • Shrink the font:  This may be tempting to make it fit on the page but if it is not easy to read then… it won’t get read.
  • Fancy font:  Again, if it isn’t easy to read, then they’ll move on to another query that is.
  • Wrong format:  If they ask for the synopsis in a certain format then it is for a reason.

Finally – Tweak to meet the requirements

  • Guidelines:  Check agents requirements.

Whoever you are submitting to will likely make certain requests on how they want the Synopsis presented and you will need to tweak your standard version to meet their needs.  For example, they may ask for a certain font size or style or they may request a word count or number of pages.  Some will want you to include a tag line or to submit it in the body of the email (not as an attachment).

Always, check the guidelines before submitting.