Felixstowe Book Festival – The Publishing Industry

This event was hosted by Phoebe Morgan who promised to share her advice on how to get published, attract an agent and attract an editor. It was held at the Sailing Club with stunning views of Felixstowe Ferry.

Introductions

Phoebe Morgan is the best selling author of The Doll House and works at Orion as an Editorial Director. She explained a little about the books she works on (crime, thrillers, women’s fiction and saga). She had created a presentation especially for us.

Before she started, Phoebe went around the room and got each of us to introduce ourselves and what we are writing and hoping to get out of the talk. There was something very endearing about Phoebe. People instantly warmed to her and wanted her to know about their writing. I think it is the way she appreciated and valued every writer in the room.

I shared that I have just finished editing Jewel of the Sea and sent it out to Beta Readers.  I explained that I have queried a lot, been rejected a lot and then edited again and have lost count of the cycle.  I confessed that I am now considering self publishing and believe my query letter and synopsis is not having the right effect on agents.

First Impressions

Phoebe’s talk began talking about bestsellers and popular genres and why these books are doing well. She emphasised why it is so important for writers to know what is trending when they are querying because this links to how it will be pitched to editors and publishing houses.

Phoebe had put together examples of pitches to illustrate how important it is to quickly get agents up to speed on what your novel is about in just one sentence.

Example: The Girl On The Train by Paula Hawkins – Woman sees inciting incident through her train window.

Phoebe told us what genres are trending right now. However, it is best to write the novel you want as these are constantly changing. She talked about why genre fiction is popular and why it is important for us to identify the genre where our novel will be placed. This helps the publishers identify where to market, package, design and price it. She pointed out how we need to be passionate enough about our books to promote it for two years!

Phoebe had collected examples of the first line of successful books and discussed how these sentences grip the reader right from the start. She pointed out how agents are often very busy and if they are not pulled in from the start, they will move on to the next. She pointed out how in a shop, a reader may pick up a book and look at that first line to decide whether to buy it or not.

Example: The Girl On The Train by Paula Hawkins – There is a pile of clothing on the train tracks.

Then, she got us to share the first line of our books and discussed their strengths. She also suggested that some writers should consider starting further into the story where the action starts.

Novel Writing

She went on to talk about how to use suspense and pacing in our novels giving us tips on how to use these to make our novels a page turner. For examples, shorter sentences and chapters can speed up action but you can do the opposite for when you need to pull the reader in for more detail – there needs to be a balance between the two.

Ending a chapter on a cliff hanger can leave a reader needing to read the next chapter, to do this successful you need the reader to care about the character and be worried about them or the invested in the outcome. It helps to make the characters life full of obstacles – if it is too easy, it is boring. Obstacles create conflict.

Phoebe briefly covered different ways to structure your novel and why this is important.

Characters are incredibly important in your novel so Phoebe had collected a few tips to help us. In my notes I jotted down:

  • Not too many – you only need three to five main characters.  If you have more then you can lose the reader as they won’t be able to connect with them.  If you have too many, see if two characters can be merged together to fulfil one role.
  • Zoom in technique – Imagine a lens and zoom in and think of little things that makes the character who they are.
  • Back stories – Make sure you know your characters back stories, even if this doesn’t come into the story it will influence who they are and make them more vivid when you write.
  • Motivations – Understand what drives your characters.  What are their goals and what they want to achieve, etc.
  • Likeable?  – It is not necessary for the reader to like your main character whoever readers do need at least one character they can emphasise with.  

Phoebe then got us to think about one of the characters in our novel and write for five minutes about their backstory.  I chose Luna who is a secondary character but her back story and actions are the catalyst for the entire series.  She is a character I need to know inside and out.  I may one day write a short story about her. 

Roles

She then told us about the steps to getting published. There were twelve steps! I’ve always been focused on ‘getting an agent’ that I have not thought much more about ‘what next’. It turns out there is a lot that happens after you get an agent, and a lot that happens after you an editor and after all that, when you finally get an offer from a publisher, you can say no.

Phoebe went into more detail about what an agent does and how to pitch one. I felt like I knew a lot of this as it is something I’ve done a lot of. Phoebe was able to recommend some good agents and resources like The Writer’s and Artists’ Yearbook.

She then told us what editors look for. It was very insightful to hear this as the agent will be looking for these things in your query. The agent will be trying to figure out whether they can pitch your novel to editors. Here are the main things editors want:

  • A strong, clear, one-sentence hook
  • A good sense of voice – character needs to feel new and unique
  • Fill a spot on their list – keep an eye out for out for wish lists
  • Pleasure to work with – they will check out social media to see if you take writing seriously but this is not a deal breaker.
  • A clear vision – they need to believe in the book and be able to see it doing well.

She ended by warning us that rejection is something almost every published author has experienced. She gave us tips on how to deal with and was very encouraging that a rejection doesn’t mean give up.

Summary

She finished by giving us a list of resources for further information and how to contact her if we have further questions. She also took our emails so she could send us a copy of her presentation.

Phoebe was so lovely, approachable and genuinely wanted to help everyone in the room. Writers who get to work with her are truly blessed.

I did have a damsel in distress moment in the car park where a knight in shinning armour came to my rescue. More about this in my next Felixstowe Book Festival post.

I hope you have found this useful. If you want to connect with Phoebe, you can find her:

Twitter: @Phoebe_A_Morgan

Facebook: @PhoebeMorganAuthor

Instagram: @phoebeannmorgan

And don’t forget you can buy her debut novel The Doll House, or The Girl Next Door.

Learn more about Phoebe Morgan on her website.

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Seven tips for querying agents

#PitMad June 2019 Summary

Felixstowe Book Festival – Containment

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Seven tips for querying agents

So, you’ve written your masterpiece and created a shortlist of potential agents.  Now, it is time to start querying.

What not to do

In this article I am going to encourage you to create a template cover letter with common content themes, however, do not send this template to agents.  Sending a blanket email will not impress.

What you must do

Take time to make it personal

First, make sure you have time for each agent.  Do not rush your query.  Read their requirements and personalize the template to show them that you choose them for a reason.  This will make them feel more special than if you ignore their guidelines and send them flowers and chocolates.

Query IG.png

Common themes

I’ve been querying one of two agents a week.  This enables me to think about what I am sending them.  I am focused on that agent as an individual rather than as another query.

However, although requirements differ between agencies there are common themes in the content requests.  I have created a ‘cover letter ideas’ document with headings for the different content requests.  This helps me find the paragraphs I need for the agency and then amend to personalize it for them, saving me a lot of time.

Here are the themes:

Letter opening

Okay, no agent has requested this as content in the letter but it is a basic requirement for letter writing.  I just state the reason I am contacting them ‘please represent me’.

Tagline

In the age of social media, more agents are requesting you to pitch your novel in one sentence!  You can use your tagline to promote your book on sites like Twitter or Instagram.

About me

Finding an agent is a bit like dating.  They want to know a bit about you to see if you are someone they want to work with.  They are interested in what makes you-you.

Writing Bio

This is a paragraph or two about my writing experience.  They want to know if you have ever been published, won a literary contest, completed a writing course.

About your novel

To start with they need to know the basic credentials of your book like the word count and genre.

They also want to know things such as why you wrote this novel and what is it about.

Brief pitch (Blurb)

Check what they mean but this as one agent said ‘brief pitch’ and when I read what they wanted it some described a short synopsis (see below).  More agents who requested a brief pitch wanted me to sell them my story so I shared my blurb as I type of teaser to encourage them to want to read the manuscript.

One paragraph synopsis

They want you to sell the story to them and the plot in one paragraph – if you thought writing a synopsis was hard then you are going to enjoy this… Actually, I found this easier than condensing the whole plot to one page because I knew they had the full synopsis to read if they wanted so I just had to make it enticing enough for them to want to know more.

Book marketing

They may request who you think the target market is and what books it would be placed alongside in a bookshop.  They need to know if the book is part of a series or have the potential to be.

Why you?

Some agents wished to know why I had chosen them.  You can’t default this content as will be a unique element of the query for that individual or agency.  Instead, I created some prompts:

  • why did they make my shortlist
  • what authors or titles have they been involved with that is similar to mine

Letter closing

This is a simple ‘look forward to hearing from you’ together with my valediction and contact details.

Check before you send

Before you send your query to make sure it is as perfect as you can make it before you send it:

  • Spell check:  There are no excuses with modern processors that will check your spelling, grammar and punctuation.
  • Proofread:  Sometimes the spell checker will miss words that are spelt correctly and make sense but are wrong.  For example, ‘people go to church to worship their dog’.
  • Grammarly:  There are apps to help check that your writing is as at it’s best.  A quick scan online using Grammarly can find mistakes you otherwise could have missed.

Contact method

Many agencies today will request you send them an email or use an online form on their site.  Make sure you follow the instructions for the format of documents correctly.  For example:

  • If they request, all attachments must be .doc files, make sure you ‘save as’ and chose the correct file format.
  • If they ask you to send it within the body of the email then copy and paste the content into an email.
  • If you must paste into the online form or attach the document to their online form, please follow the instructions.

If you don’t follow the instructions, they may not be able to open your documents, it may get blocked by virus protection or their server.  If you cannot view what you have sent, then you’ve wasted your time as well as theirs.

Common attachments

Preparing these common attachments before you start will save you time.

Query manuscript versions

I have a few versions of my manuscript prepared for querying to meet the most common requests.  These are:

  • Full manuscript
  • First three chapters
  • First 10,000 words (to a suitable breaking point)

Query synopsis versions

I have a few versions of my synopsis prepared for querying to meet the most common requests.  These are:

  • Full synopsis
  • One page synopsis
  • 300-word synopsis

 

Keep a spreadsheet

You can get free online spreadsheet software from Google or Window Live and many smartphones even had free spreadsheet apps.

I keep a spreadsheet with the name of the agency and agent I contacted, the date I contacted them and when I expected to hear back – check their sites for details on response times.  When they responded I recorded the date they replied.

I hope you have found these tips useful. I would love to hear how you got on and if you have any tips to help me too.  

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