How to fund your creativity? Patreon, Ko-Fi, Kickstarter, etc…

I see fellow authors being savvy with their income, diversifying revenues to support their dream as an author and I thought, “Could I do that?”

I dismissed the idea because, “Why would anyone support me?

Now, I know, that’s my self doubt speaking. The same self doubt that told me I couldn’t self publish. I’m getting better at believing in myself and recognize that everyone has to start somewhere.

Not to spoil the ending but I now have a Ko-Fi account (more on that later…).

As usual, I plan to share what I found out and how I made my choice. Here are the main options I considered:

One method is to create an exclusive group for your fans. They pay a fee to join like a club membership and you reward them with things like training, exclusive content (short story, character art, etc), early access to your product, or shoutouts.

Mighty Creators

You create a community for your fans to join. You can include paid content and subscription plans to generate revenue.

Pro: Helps to build a community of loyal fans, and has different revenue methods.

Con: Creating the site can take learning and time.

Patreon

It’s like a private club for your fans. They pay a monthly subscription and you reward them. You can set different tiers with more expensive tiers getting better perks.

Pro: You can establish a regular income from your Patrons and a strong connection with your fans.

Con: You need to provide regular content to make it worthwhile for your Patrons to stay subscribed.

Another option is to get funding for your project upfront. You need to sell your product/idea to get support. Often it involves rewards like early access to the product, or maybe for high contributors you’d name a character after them.

Kickstarter

This is a crowdfunding platform where an individual (or group) can seek funding for a project. I recently saw an author on FB that did this successfully for his Sci-Fi novel.

Rewards are offered as incentives like getting the proposed product before anyone else. However, if you don’t make your target, you get nothing.

Pro: You will develop fans early on and can sell your book before it’s finished.

Con: You need to be committed to delivering your promises and confident it asking others to back you.

Indie Go Go

This is another crowdfunding platform. It is aimed at creatives and has tools to support campaigners with their project and getting support. It appears to be more geared towards tech.

Pro: Promises tools to help you start your project and beyond.

Con: Backers are looking for solutions to a problem and your novel is unlikely to appeal to this audience.

Go Fund Me

This crowdfunding site is aimed more at community projects and charities. You post a reason why you need help and people donate to support you. For example, needing help to pay funeral costs for a loved one.

Pro: Get financial help with your current project without pressure to provide rewards to sponsors.

Con: Most projects on the site appear to be charities so probably not the right audience.

Libera Pay

I think this would be called crowdfunding too. The site accepts donations from donors in support of your creative project. Donors can set the amount and frequency.

For this platform you’d need people to be invested in your projects completion. You would need to sell the idea to investors.

Pro: You can establish a regular income from your donors and focus on your project.

Con: You need to persuade people to donate on a regular basis and there isn’t a way to reward donors.

This is more casual, like a tip jar. People give money as and when they feel like it. The idea is the tip is like buying the creator a cup of coffee or whatever their favourite drink is.

Buy Me A Coffee

You supporters can buy you a coffee to be paid to you instantly. They can even subscribe to pay you a fee frequently. You can offer perks as a reward or perks to buy like a shop.

Pros: You can focus on your project and not spend time each month making exclusive content.

Cons: Less incentive for regular donations.

Ko- Fi

This is another tip jar type site with no obligation on your tippers to give. Again, the idea is they buy you a virtual drink that the creator uses towards their projects. You can create a shop for fans to buy merchandise, and you can create rewards for your tippers but it’s all optional.

Pro: Simple page creation, and low maintenance or obligations.

Con: You cannot depend on tips as a regular income.

Summary

I hope this has helped you think about all the options out there. I’ve only provided a brief overview of each and recommend you find out full details for any you are interested in by visiting their website for their full terms.

There are other ways to earn a passive income such as ad revenue or becoming an affiliate for another brand.

I have decided to go with Ko-Fi. I like the no pressure approach to me and my tippers. I want to continue being able to help others no matter their means, and keeping my content free enables all.

When I said yes to self publishing, I had every intention of doing it all myself. But, should you wish to treat me to a cuppa tea to say thanks or to keep me going, now you can.

[kofi]

If you like this you will like:

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How I did my cover reveal

The process of publishing a novel – part 1

Soul Heart Readers – Street Team

How I did my cover reveal

I couldn’t wait to show off my cover, and it was the first real piece of marketing I paid for. That’s right, your cover is an important part of selling your book.

Don’t judge a book by it’s cover…

A book with an eye catching cover will naturally attract more attention. It also should communicate what the book is about, so your ideal reader picks it up.

DIY Cover

It’s fine to make your cover yourself. But, if you do make sure you have permission to use any images, fonts, or any other element in your design. You may need to buy certain licences from the creator to use them.

If you want to design your own cover, check out author Elexis Bell’s blog post series on the topic:

Step 1: Creating a cover

Step 2: Creating a cover

Step 3: Creating a cover

Professional Cover

Commissioning a professional can ensure you make the right impact. Check their portfolio and testimonies to see if they are right for your book. You may find it useful to check out my post on how I found my cover designer.

Cover Reveal Images

You will need to prepare the images for the cover reveal. My Cover Designer included a social media package which included social media banners, 3D Renders and an IG version.

Ocean Heart – IG Social Media Image

The 3D Renders have been so useful. I often add them to various social media posts I’ve made. I’d highly recommend them.

3D Render

I am fortunate that my cover designer created me 3D renders of my paperback and my eBook. However, if you don’t have that privilege, here are some ways you can obtain one.

  • BookBrush helps authors to create images to market their books, including 3D renders. You can try it for free or pay for more options.
  • DIY Book helps indie authors create covers and has a tool to easily create 3D Renders.

Stock image

You may want to utilise a stock image within your social media post. Make sure you have permission to use it. Here are my favourite sites:

  • Unsplash is a resource of images by photographers made available for free.
  • Pixabay is another great resource for free images.

I like searching for flat-lays I can add my book and text to.

Decide on a date

There is a lot of division on when to do your cover reveal. What it boils down to is personal preference.

One successful author recommend 6 months, or as soon as possible. Another, suggested 3 months at most, as they struggled to keep the momentum going. A lot of authors said only a month.

I started mine during the 1st week of September, with the full reveal on 7th September. My book was on preorder on 1st October, and released on 1st December. This worked well from me.

Cover Reveal Teaser

Cover Reveal Teasers

You should have already been talking about your book and generating interest. As your cover reveal approaches you want to incite interest. You can capture peoples curiosity with a partial reveal, announcing the date you will reveal all…

How I created my partial reveal pics…

I created mine by using a torn paper image from Unsplash.

I edited the image in a free app called Adobe Photoshop Mix . I cut out the part of the image where I wanted my book to show through.

I uploaded the cut out image and my cover to Canva. Canva is my favourite app for creating Social Media posts. It was here that I added the text.

If you have Book Brush, you can use their templates to achieve something similar. Personally, I prefer Canva as I have more freedom to do what I want. However, if you are stuck how to start, you might find Book Brush easier as the templates are specifically for authors.

Of course, you could achieve a similar affect by wrapping your book in paper and tearing a teaser rip in the paper. Then take a nice photo. You may still wish to use an app like Canva to add text.

Cover Reveal Team

You can ask friends, family, and/or fans to support you by sharing, liking, and/or commenting on your reveal pic. The more engagement the pic gets, the better it will perform in the algorithm.

Make sure the post is public and that you use hashtags your ideal reader follows. It’s okay to tag the book title but it’s unlikely anyone will be following that hashtag yet, so choose ones that describe the themes and genre of the book.

I was really fortunate that a number of my IG followers were willing to share my cover to their IG stories and I had loads of lovely comments on my post.

If you don’t have anyone to help, you can pay for a cover reveal service. On 1st Nov, I used Xpresso Book Tours for a Book Blitz and was really impressed by how many signed up. They also provide a cover reveal service which I’m sure would be just as good.

Cover Reveal Image

You need a nice picture of your book for social media.

  • Manually: Again, you can do this manually by taking a nice picture of the physical book.
  • Digitally: I didn’t have a physical copy so I created my image digitally.

I mainly searched Unsplash for flat lays, books, beach, ocean, mermaid, and any other theme relating to my book. I then edited it in Canva.

Keep up the momentum

Once you have done the cover reveal, you must keep up the momentum until release (and beyond).

It’s a waste of your time to get everyone excited about your book and then let them forget. Once you’ve shown off your gorgeous book, got them excited, you need to keep reminding them it’s coming. Get then to sign up to your news letter, and you may want to have a preorder option.

It can help to set aside a day to come up with content ideas. Then, schedule the content ahead of time so you can space it out and consistently post. Here are some good apps for this:

  • Preview: This app is free and enables you to see how your IG content will look on your feed. You can schedule post reminders or to post automatically.
  • Facebook Business Suite: It’s free to use and enables you to schedule posts to FB, IG and Twitter.
  • Planoly: The free plan enables you to schedule to two platforms for free. I paid for extra features during my launch month in Nov, so I could schedule videos.
  • Hootsuite: The free plan enables you to schedule posts to FB, IG and Twitter. You can pay for more features.
  • Later: Allows you to schedule posts to Instagram.
  • IFTTT: A useful app for sharing posts you posted on one platform, to another.

I also regularly schedule my blog posts. There’s no reason you can’t do your cover reveal on your blog. You want to spread the word so why not on all your social media platforms.

Ocean Heart Gallery

The first image, with the shells, candle and yellow blanket is one I took of my physical book on my bathroom floor. The others, I created in Canva using images from Unsplash.

I added some of these to my Facebook group album and told my street team and blog tour team, they were welcome to use them. Having a bank of images of my book enabled me to keep posting fresh content to IG, in the lead up to my book launch.

I hope you found my cover reveal experience useful. I’d love to hear your thoughts and what worked for you.

[kofi]

Redfae Bookshop is my Affiliate Bookshop.org Shop Link.

You may also enjoy:

The Making of The Blurb

How I chose my cover designer

The Benefits of Having a Formatter

The Process of Publishing a Novel (Step 1)

Soul Heart Readers – Street Team

Launching my book feels so bizarre. On one hand it’s moving too quickly. On the other hand it feels like it’s not happening fast enough.

Release Date?

I don’t have a release date yet. I’m not setting one until I’m certain; no pressure to rush. I’ve waited a long time for this and I’m going to get it right.

As a member of my street team you’ll be the first to know everything!

Hang on… What’s a Street Team?

You’ll be my first fans and get to help out with supporting my book launch. Here are a few of the activities you’ll be invited to take part in, no pressure…

Announcements

I’d love you to be involved in sharing my book announcements like:

  • cover reveal
  • the release date
  • when pre-orders open & where to buy
  • giveaway posts (you can enter too).
  • online book tour
  • details about my launch party

Online Book Tour

I’d like you to be part of my book tour. This will take place leading up to the release & launch party.

You’ll have access to me to interview for your blog (or whatever platform you use). Feel free to share your ideas too and what works for your platform.

Members of the Street Team will be encouraged to share the Online Book Tour announcement. The announcement will list everyone hosting in the tour and how to find them.

I will promote the Online Book Tour and I will share your ‘event’ once published online.

Book Launch Party

You’ll be invited to my launch party.

I’ll be giving a shout out to those that hosted in the book tour and any Street Team members I see in attendance.

The launch party will celebrate the release of Ocean Heart. In addition, I’ve invited some authors I think you’ll love so you can discover them and their books too!

Plus, we’re planning a launch party giveaway! If you love books you’ll want to be there.

Exclusive media

I know how sometimes it’s hard to share an image as it doesn’t fit your social media style. That’s why I’m looking into a way to share with you images and text to enable you to create your own social media content to promote Ocean Heart too.

The sort of media this may include is:

  • Cover image
  • Blurb text
  • Tag line text
  • Social media details & links text
  • Author profile image
  • Author bio text
  • Where to buy text
  • Book tour details text
  • Book party details text
  • Book quotes text
  • Book quote image
  • Plus social media images I created for this

That’s just for starters…

Being in the street team you’ll hear about new ideas as they develop. For example, I’m thinking of doing an exclusive giveaway only open to my street team.

You can be as involved as you like. You won’t be penalised if you forget to share a pic or life gets in your way.

NB: If you are in the blog tour you will need to schedule your post for the date & time you promised otherwise when I send people to check it out, they’ll be disappointed.

Most of all, I want to develop a connection with you. I’m hoping that connection will last long after this adventure.

I hope you have so much fun, I’ll be able to interest you in my next book launch. Then we can do this all over again. ?

How to join?

I almost forgot this bit. ?

Please head over to my Facebook Group: Soul Heart Readers – Street Team

This is a private group. When you join you’ll need to answer some simple questions and wait to be approved.

If you’re keen but not on Facebook- please private message me on the platform you follow me. I don’t want you to miss out, we’ll see if we can work around it.

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