Ally Aldridge Author Tube, Books, Festival, YouTube

Why I will not be at Herts Book Fest 2025

It’s May, the month of Herts Book Festival and I’m sad that I won’t be attending. This Book Festival is special to me because it was the first Book Festival to accept me. Sadly, for 2025 I’ve made the hard decision not to go.

For me, I always do well at this event and make good sales. However, the sales are not enough to cover the expense of doing the event.

Petrol – This cost is roughly £70 there and back.

Hotel – About £240 for two nights, including breakfast

Eating – I tend to take snacks with me to eat during the day and have a proper meal in the evening. This is about £40 for two nights.

Stall – This is £40, a very fair price.

Overall it’s almost £400 for me to do this event before I make a penny. In addition, I often give attendees a good discount on my books which reduces my profit per sale.

In previous years, I’ve written off the loss for a few reasons.

The first time I saw it as a learning experience. I’d never done a festival before and the organiser and fellow authors were so supportive and helped it be less scary. A big shout out goes to author Roxy Eloise and organiser Katie.

Another reason was that I saw this as a good networking opportunity. I love being solitary but appreciate that I have a lot to learn and meeting up with fellow authors is really beneficial. I think of this as a retreat to connect with other authors.

Thirdly, probably the most important reason of all, it helps me to be seen by potential readers. There are so many amazing books out there competing for the spotlight but when I do an event I’m right there in front of people for them to see and meet. And, I love chatting to readers.

If I never did Herts Book Fest, I doubt I would have done many of the events that followed as it was through meeting other authors and building friendships that I got told about other events, like April Grace outing me forward for MK Lit Fest, or Rachel Churcher getting me in with Foreword Festival.

Last year, one of my close author friends couldn’t make Herts Book Fest due to her health and I really missed her. This year another author friend can’t make it as she’ll be heavily pregnant. So, I decided not to go too. The thought of staying at the hotel alone without knowing anyone else in the building makes me extra nervous. Hopefully one day, my hubby will be able to come with me to an event but he is often busy with the kids so I can go without worrying about them.

Previously when I’ve attend Herts I’ve only had Ocean Heart. Now I have two books I hope that it would benefit me to have more to sell. Plus I am writing book three; Maybe, by next year I might even have three books – wouldn’t it be exciting if the launch for Forest Heart was at Herts Book Fest 2026!?

To all the authors and readers going to Herts Book Fest for 2025, I hope you have an amazing time. I miss you all and I hope to see you at the next one.

Herts Book Festival – Because books are for everyone!

Check out my previous posts on Herts Book Festival Here:

Vlogs of Herts Book Festival 2024

Herts Book Fest 2024

Herts Book Fest 2024 – Ally Aldridge

Herts Book Festival 2023 – Ally Aldridge

Preparations for Herts Book Festival! – Ally Aldridge

This weekend is Herts Book Festival! – Ally Aldridge

Ally Aldridge Books, Competition, Fiction, Goals, Novel, Writing

Write 50k words in 30 days

Are you doing NaNo? NaNoWriMo in November is the big annual challenge to write 50k words in just 30 days.

I’ve done it a few times before but never won but that doesn’t deter me. My feeling is that as long as I take part, I am still making progress towards my goal. If you want to be buddies on NaNo, I am Redfae (add me and when I log on, I’ll add you back).

The Project

I’ve spent most of September and October plotting Diamond in the Sky ready for NaNoWriMo. I’ve been plotting using Save the Cat. I still have some work to do to develop my B Story characters but I think I am ready enough for 1 November.

Diamond in the Sky is a spin off novel from Jewel of the Sea, following Kya’s life spiral out of control after getting dumped.

Get involved

Writing can be a rather solitary experience but together with some other members of World Indie Warriors, we shall be hosting live write-ins.

I shall be doing lives every Monday in November at 9pm on Instagram. These will be a chance to chat about how our writing projects are going and get motivated for the week ahead. Even if you aren’t doing NaNo, feel free to join in the chats and cheer everyone on.

On Monday, 21 October, I did my first ever Instagram live with Jodie Groom. I was really nervous so she offered to join me online as a test run to figure things out before November and support me.

To see the live from last Monday you will need to be a member of World Indie Warriors Closed Facebook Group. It’s easy to join. Just click the join button on Facebook.

If Monday’s aren’t for you then you’ll be hyped to hear there will be other write-ins during the week. Check out the schedule to discover other days and times to join WIW online.  Some members will be doing adhoc write-ins.

 

If you have enjoyed this post you may also like:

Reflecting on Camp NaNo July 2019

Book Review: Save the Cat – Writes a Novel

Tips On Naming Your Characters

Why I Love World Indie Warriors

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Ally Aldridge Goals, Writing

Reflecting on Goals set in January

To start the year, I set myself some goals for the year ahead.  I plan to check how I’m getting on with that periodically during the year to check I’m on track.  If you set yourself goals it is important to check on yourself to make sure you are on target and to re-focus yourself.

On Reflection

Summary:  Considering these were annual targets I think I’ve kicked off the year with a really good start at achieving them.  I’m not sure listing my goals as bullet points was the best idea, so to re-focus I shall put my goals into a table.

March 2018 goals

Blogging Goals Review

  • ACHIEVED:  I migrated both my blogs into one blog and I am using categories to split the content up from ‘writing’ topics and ‘beauty topics.
  • ACHIEVED:  I planned to post at least once a week and I have been exceeding this – posting two to three times a week.  Sometimes as often as four times.  Taking the pressure off has increased my productivity.
  • ACHIEVED:  I’ve reduced my scheduled posts on LoCal so that they only run for two weeks so if I run out of time to change them, I am not Constantly spamming people with the same things for weeks with no end.
  • ACHIEVED:  I have started including some personal posts on my blog such as my son’s World Book Day and What I’ve Been Watching.
  • ALMOST ACHIEVED:  I wanted to start vlogging.  This has involved researching how to do it and plucking up the courage.  In addition, I need the house to be quiet for recording which doesn’t happen often.  However, I have posted a video on YouTube reviewing Agent Hunter (see below) and I have a scheduled blog post about this coming soon.Wri
  • NOT ACHIEVED:  I haven’t approached any brands to see if they’d like me to represent them. However, my Instagram pics of my The Pip Box won and I got my March box free (review of the free box coming April).

Writing Goals Review

  • ACHIEVED:  I have stopped editing Drift and started querying.
  • NOT ACHIEVED:  I have not started work on finishing Glide. I have been really busy with my course at college and work.  However, I have three weeks off for Easter break and hope to re-visit this project over the coming weeks.
  • NOT ACHIEVED:  I have not started a new story idea – not that I’m not full of ideas.
  • NOT ACHIEVED:  I’ve not had time to read the programme for Felixstowe Book Festival but intend to buy tickets and go. I have decided to miss YALC this year (will explain more soon).
  • NOT ACHIEVED:  Completing a writing course is on hold until I finish my current course at college.
  • ALMOST ACHIEVED:  I have been reading more since getting my Kindle.  I have almost finished The Gender Game and will review the title and my Kindle once I have.  I am a slow reader with only a few chances to read.
  • NOT ACHIEVED:  I have not found out more about how Twitter queries work.  However, I have been networking more on Instagram and meeting lots of writers online this way.

Ally plus text