Your book cover will be one of the first official marketing materials for your book. They say “Don’t judge a book by it’s cover!” Except, people do.
You can design it yourself but if you are going to do print copies, it can be tricky to get the spine right if you don’t know what you’re doing. I opted for a professional.
Look at other covers in your genre. These covers are what your ideal reader is expecting. If your cover appeals to the wrong audience it’s going to make it hard to sell.
Once you have the cover, start marketing your book. Don’t wait until it’s published to start marketing.
Fun things to do, are a cover reveal to drum up interest. Here’s a post going into more detail on how I did my cover reveal including tips on creating digital bookstagram pics for promoting your book.
You can also have a preorder period so people don’t have to wait until the release date to buy and can order it right away! These purchases won’t be counted until release day, boosting your release day sales.
I learnt a lot about marketing my book from author Pagan Malcolm and did the Storyseller Academy course that covers a lot of ways to promote your book and how to change your mindset.
Another, fabulous person to check out is Michelle Raab who specialises in Marketing for Indie Creative and is the founder of World Indie Warriors.
Check the links at the end of the post for posts on my book launch. They’re useful to check out if you need some ideas.
Formatter
This is the person that makes the inside of your book pretty and accessible in different formats for different eBook readers. You can do it yourself, or use tools available online.
If you want to do it yourself, you might find it useful to check out Brittany Wang’s YouTube video showing where to get a free template and how to edit it.
Alternatively, you can use the tools provided by your chosen distributor to turn your manuscript into a book. I believe Amazon, D2D, and Ingram Sparks offer these tools for free.
Proofread
Big mistake I made was skipping this step. I uploaded my files to Ingram and then one of my ARC readers (author Cassidy Reyne) let me know where I’d missed some typos. ?
My formatter was happy to amend my files for free but Ingram charged me for changing the files. ?
Don’t skip this step. The last pair of eyes on your book are necessary. No matter all the edits already, and how perfect you believe it is, get a proof reader to do a final quality check.
Self Edit
If your proof reader spots any issues, you will need to make the changes and inform your formatter exactly what you needs changing!
And you thought you’d finished editing. ?
Upload Files
If you are happy with everything, upload it to the distributor site you are using. Popular choices are:
Amazon
Ingram Spark
Draft 2 Digital
Lulu
Barnes & Noble
ARC Reader
Send your ARC readers a final copy. Between now and publishing you could make changes but we’d hope that by this point it is done.
The ARC readers need enough time to read it before you publish. This enables you to gather reviews for marketing and gives readers an idea of what others thought.
ARC readers will leave an honest review. Your book cover & blurb should attract the right readers. If your ARC readers are surprised by your book (and not in a good way) you might want to change the cover or blurb to ensure you attract the correct readers.
That’s it! Except now your book is out there, you still need to market it. Don’t be shy – every chance you get, give it a shout out. And, on that note…
This book is the finale in the Cronus Chronicles series. I will place links for the earlier books in this series at the end of the post. Each interview covers different writing tips and info about the series.
How long did it take you to write this book once you had the idea?
The idea of Gabe’s story came in flashes, but once I finished writing Abby’s and Seth’s stories, Gabe’s story took about six or seven months to write the first draft. Another month or two to rewrite. I’d say the process from drafting through publication took sixteen months.
This book was written after you lost your dad – was it a therapeutic outlet? I notice that it deals with death.
This book explores my grief to some extent, or the ways in which suppressed grief has power over us. Writing Gabe’s story allowed me to process the loss of my father and my own pain. In many ways, I felt stuck like Gabe. When he walks into that childhood fort, I felt like I completely understood his need to hide there, to face death; though Gabe deals with suicide ideation, I think each of us face the symbolic death of self when we face the pain of loss, and then the subsequent rebirth when we find our way out of it. I’m not sure if that makes sense?
Tell me about the character Gabe?
Gabe has faced immense bullying his entire high school career; it’s called The Freak Challenge, and the object is to get Gabe to fight back. Writer of poetry and lover of Abby, he hasn’t fought back because he knows who started the challenge—Seth—and he’s biding his time to get back at his former best friend for the betrayal. His therapist has tried to help him. His adoptive parents have helped him. Even Abby, now, has helped him, but lingering over his head is the knowledge of his real parents and his fear of becoming them. When things spirals out of control and Seth’s life is on the line, Gabe crashes and feels like everything that’s happened is his fault, the fault of the DNA he carries in his body, and that the only way to save everyone else from the monster he’s becoming is to end it.
Each book is a different character from the series story. What inspired these characters?
You’ll see the parallels with the three characters in the Twilight series. Abby-Bella, Seth-Jacob, and Gabe-Edward (though an awesome reader thought Seth and Gabe were reversed which I love too). When I rewrote the books, Abby was inspired by the emergence of Hawaiian culture in my island home. The exploration of how one’s culture informs identity. Seth, as a villain, was inspired by the idea that even the villain has a story. That those either-or dichotomies are often flawed because as people we are a million variations of color. Finally, Gabe was inspired by my daughter who has struggled with mental health. When I read the statistics about males and sucicide rates, I was so saddened, I knew I wanted to explore this further.
When you finished the series you gave it a new look. What was it like relaunching a book and redesigning the covers?
It was hard work (and costly) but I’m so glad I did it. I am so proud of how they turned out, and they are so much more in line with how I envisioned them in the redesign as opposed to the original covers (which I liked too). It’s a lot of work. Finding a cover designer, formatting, learning the ins and outs of publishing in a more hands on way. I don’t think it’s probably a path for everyone, but I’ve enjoyed the process.
Do you design the covers yourself or use a designer?
I hired a cover designer. Her name is Sara Oliver (https://saraoliverdesign.com) and I think she’s amazing. I love working with her.
Can you share a snippet of the book?
Would love to . . . Though I’m not sure what to share. Here’s one of Gabe’s poems:
Vomit up the monster.
It plays with blocks,
Stacking and rearranging them
Around holes in my heart.
I’m the butt of a joke;
It’s laughing, wide mouthed,
And kicks – cracking what’s already damaged.
The monster crawls back inside
To be vomited another day.
-by Gabe
Excerpt from The Bones of Who We Are by CL Walters
Where can we go to discover more about you and your books?
My books can be found on any of your favorite platforms. I would always recommend going to your independent bookstore and you can always request them to bring it in.
I couldn’t wait to show off my cover, and it was the first real piece of marketing I paid for. That’s right, your cover is an important part of selling your book.
Don’t judge a book by it’s cover…
A book with an eye catching cover will naturally attract more attention. It also should communicate what the book is about, so your ideal reader picks it up.
DIY Cover
It’s fine to make your cover yourself. But, if you do make sure you have permission to use any images, fonts, or any other element in your design. You may need to buy certain licences from the creator to use them.
If you want to design your own cover, check out author Elexis Bell’s blog post series on the topic:
Commissioning a professional can ensure you make the right impact. Check their portfolio and testimonies to see if they are right for your book. You may find it useful to check out my post on how I found my cover designer.
Cover Reveal Images
You will need to prepare the images for the cover reveal. My Cover Designer included a social media package which included social media banners, 3D Renders and an IG version.
The 3D Renders have been so useful. I often add them to various social media posts I’ve made. I’d highly recommend them.
3D Render
I am fortunate that my cover designer created me 3D renders of my paperback and my eBook. However, if you don’t have that privilege, here are some ways you can obtain one.
BookBrushhelps authors to create images to market their books, including 3D renders. You can try it for free or pay for more options.
DIY Bookhelps indie authors create covers and has a tool to easily create 3D Renders.
Stock image
You may want to utilise a stock image within your social media post. Make sure you have permission to use it. Here are my favourite sites:
Unsplashis a resource of images by photographers made available for free.
I like searching for flat-lays I can add my book and text to.
Decide on a date
There is a lot of division on when to do your cover reveal. What it boils down to is personal preference.
One successful author recommend 6 months, or as soon as possible. Another, suggested 3 months at most, as they struggled to keep the momentum going. A lot of authors said only a month.
I started mine during the 1st week of September, with the full reveal on 7th September. My book was on preorder on 1st October, and released on 1st December. This worked well from me.
Cover Reveal Teaser
You should have already been talking about your book and generating interest. As your cover reveal approaches you want to incite interest. You can capture peoples curiosity with a partial reveal, announcing the date you will reveal all…
How I created my partial reveal pics…
I created mine by using a torn paper image from Unsplash.
I edited the image in a free app called Adobe Photoshop Mix . I cut out the part of the image where I wanted my book to show through.
I uploaded the cut out image and my cover to Canva. Canva is my favourite app for creating Social Media posts. It was here that I added the text.
If you have Book Brush, you can use their templates to achieve something similar. Personally, I prefer Canva as I have more freedom to do what I want. However, if you are stuck how to start, you might find Book Brush easier as the templates are specifically for authors.
Of course, you could achieve a similar affect by wrapping your book in paper and tearing a teaser rip in the paper. Then take a nice photo. You may still wish to use an app like Canva to add text.
Cover Reveal Team
You can ask friends, family, and/or fans to support you by sharing, liking, and/or commenting on your reveal pic. The more engagement the pic gets, the better it will perform in the algorithm.
Make sure the post is public and that you use hashtags your ideal reader follows. It’s okay to tag the book title but it’s unlikely anyone will be following that hashtag yet, so choose ones that describe the themes and genre of the book.
I was really fortunate that a number of my IG followers were willing to share my cover to their IG stories and I had loads of lovely comments on my post.
If you don’t have anyone to help, you can pay for a cover reveal service. On 1st Nov, I used Xpresso Book Tours for a Book Blitz and was really impressed by how many signed up. They also provide a cover reveal service which I’m sure would be just as good.
Cover Reveal Image
You need a nice picture of your book for social media.
Manually: Again, you can do this manually by taking a nice picture of the physical book.
Digitally: I didn’t have a physical copy so I created my image digitally.
I mainly searched Unsplash for flat lays, books, beach, ocean, mermaid, and any other theme relating to my book. I then edited it in Canva.
Once you have done the cover reveal, you must keep up the momentum until release (and beyond).
It’s a waste of your time to get everyone excited about your book and then let them forget. Once you’ve shown off your gorgeous book, got them excited, you need to keep reminding them it’s coming. Get then to sign up to your news letter, and you may want to have a preorder option.
It can help to set aside a day to come up with content ideas. Then, schedule the content ahead of time so you can space it out and consistently post. Here are some good apps for this:
Preview: This app is free and enables you to see how your IG content will look on your feed. You can schedule post reminders or to post automatically.
Facebook Business Suite: It’s free to use and enables you to schedule posts to FB, IG and Twitter.
Planoly: The free plan enables you to schedule to two platforms for free. I paid for extra features during my launch month in Nov, so I could schedule videos.
Hootsuite: The free plan enables you to schedule posts to FB, IG and Twitter. You can pay for more features.
Later: Allows you to schedule posts to Instagram.
IFTTT: A useful app for sharing posts you posted on one platform, to another.
I also regularly schedule my blog posts. There’s no reason you can’t do your cover reveal on your blog. You want to spread the word so why not on all your social media platforms.
Ocean Heart Gallery
The first image, with the shells, candle and yellow blanket is one I took of my physical book on my bathroom floor. The others, I created in Canva using images from Unsplash.
I added some of these to my Facebook group album and told my street team and blog tour team, they were welcome to use them. Having a bank of images of my book enabled me to keep posting fresh content to IG, in the lead up to my book launch.
I hope you found my cover reveal experience useful. I’d love to hear your thoughts and what worked for you.
If you missed my previous post – click here for part 1. Or check out the collection for all parts.
So, you’ve drafted your novel, edited it a few times, and now you’re thinking about self publishing it.
STOP!
Every book you publish builds your reputation. If you decide not to get it professionally edited, you risk loosing future readers. Successful authors always talk about the importance of their back list (previous titles). What you want is to create a fan base that will keep coming back for more.
You NEED to get it professionally edited.
Step 2 – Professional Edit
Here is a handy infographic you can add to Pinterest of the steps covered in this post.
There are many professional editors who specialise in different areas. I’ve tried to simplify the process in this graphic, but each editor is unique. Check what they offer as part of their editing service. I will provide links to more info where I can.
Developmental Edit
You can learn so much about your novel and writing from this edit. The editor will highlight what’s working and what’s not, and make some suggestions on how to improve it.
When you get your manuscript back you will have a lot of work to do but it’s well worth it. I paid a local printer to print my MS, so I could work through the edits physically and digitally.
Line Edit
Sometimes to save money people choose between a line or copy edit as they have similarities. If you can afford both, do it. The more editing the better. For Ocean Heart, I did skip this but my editor did some line editing within her copy edit.
Self Edit
Read through all the changes made (or recommended) by your editor. These will improve your manuscript. You don’t have to make the changes but I doubt you paid for an editor to ignore them.
Copy Edit
I got a copy edit for Ocean Heart as my final edit. My editor still pointed out areas that needed improving – even by this point, it still wasn’t perfect.
Got feedback? Use it to to make your manuscript even better. By this point most authors are sick of editing and lost count of the number of drafts – now its ready to publish.
Publish your novel
The next post in my series is about turning your final manuscript into a book and publishing it…
A guess a good place to start is on how I found my Cover Designer.
How I found my cover designer?
She ran a competition on Instagram to giveaway one of her design packages to a lucky winner. The winner of the competition was author J.D. Groom who had tagged me.
I don’t think I entered because at the time I was still planning to get a Literary Agent. Here’s the cover J.D. Groom received as her prize (it included eBook & paperback).
I loved the cover! As soon as I saw it I knew I wanted this designer to do my book cover…, if I self published. I then discovered other covers I loved were by the same designer.
Read Behind the Book & Book Review for JD Groom’s Sorceress of Truth (cover by Original Book Cover Designs).
Read Behind the Book & Book Review for Kara A Weaver's Crown of Conspiracy (cover by Original Book Cover Designs).
Read Behind the Book & Book Review for Cassidy Reyne’s Agent Undone (cover by Originam Book Cover Designs).
Where to find cover designers?
I’ve seen people speak about sites like Fivrr but I’ve not used them. Here’s where I’ve found Cover Designers.
Instagram: There are lots of cover designers on Instagram. It’s an image based platform so an ideal place to show off their designs.
Facebook: A lot of designers also have a Facebook group. It enables them to share offers with their fans and build connections.
World Indie Warriors: Joining WIW is free. It’s a great resource. You can connect with other authors and get recommendations and check out the WIW brochure to discover cover designers.
You must love it: You need to love the cover they create. It is essentially the first tool in your marketing arsenal. It needs to be something you’ll be proud to flaunt. Look at their portfolio and decide if you like their other designs.
Genre suitable: Each designer will have their own style, and it will likely be more suitable for a certain genre. I write Fantasy and Original Book Cover Designs definitely has a flair for it. Readers of your genre will expect a certain style so you don’t want them to pass your book assuming it’s not for them based on the cover.
Budget: We all have to operate within our means. People will judge a book by its cover but there are affordable options. Many designers do pre-made covers and if you can find one that suits your book, you can save on the cost of a bespoke design.
Extras: If you want to do eBook & Print, does the designer do a discount. Will they do other formats like hardback or audio. Do they offer some social media images or 3D Renders. Do they offer other services as a bundle discount (like formatting or blurb writing, etc).
Recommendations: If you can find authors the designer has worked with it can be very insightful. You could reach out to ask about their experience. You can also see if they have continued to use the designer and if they recommend then to others.
Benefits of a cover designer
Professional: I love creating my own covers. I often make them in Canva and use them on Wattpad. But, when it came to publishing my book, I wanted the cover to be perfect. I wanted my readers to find it hard to tell it is self published. It had to look professional.
Dimensions: I went a little cross eyed when I tried to figure out the spine for paperback. The width changes depending on paper type and page count. Ingram does have a tool to help you work it out and you can use the template in InDesign.
Technical Skills: I don’t know how to use Adobe or any other fancy design software I’d love to learn it but I just don’t have time. Outsourcing the cover design to a professional was a massive time saver.
Marketing: As mentioned earlier, your cover is the first thing anyone sees of your book. It needs to be eye catching, genre appropriate, and you need to be proud of showing it off. If it looks nice, other people might show it off too!
Working with your cover designer
Quote: Firstly, you’ll need to reach out to your chosen designer for a quote. I liked that Original Book Cover Design’s has some packages on their website so I knew they were within my budget and had already started putting money aside for it.
Timeframe: A good cover designer will likely have other projects on the go. You need to tell them when you’d like the job done by so they can confirm if they can do meet your deadline.
The deadline will need to be before your anticipated release date. This is because you should market your book before you release it. This period is often referred to as your book launch. Mine was about 2-3 months.
You also need the files before release to upload to the site you are using to create your book. I used Ingram Sparks. You’ll want to order a proof to check it is printing right, so allow time for quality control.
Also, if you are doing a print version, your cover designer will need to know what size to do the spine. Your manuscript will need to be edited and formatted.
Ideas: You’ll need to tell the designer about your book and your ideas for the cover. My cover designer had me complete an in depth questionnaire. She then worked with me to create a cover I love for my book Ocean Heart.
It was a dream come true.
Final design: The first draft looked incredible. I gave myself a little cooling down period – it was crazy exciting seeing my book – to look at it critically. I then requested some minor changes which my designer made. I was in love. It was a dream come true.
I hope this has helped you decide on whether you want to use a cover designer for your book, where to look for a designer, and how to pick one.
For some reason I wasn’t aware book 2 was out and the crazy thing is, it was out first!
Am I right in thinking this book was originally published as a standalone, and was your first indie book?
Yes! The Ugly Truth started as a stand alone and was my first indie book. The problem was, I was never happy with the ending. It felt trite and over-simplified and I couldn’t seem to figure out how to fix it. It wasn’t until two years later that I decided to finish the series and I started on Swimming Sideways. When that book was finished, I realized I’d written them out of order and they were connected. It allowed me to go back to The Ugly Truth and write the ending which finally worked.
I notice there is a theme of truth and lies in your series, was this intentional?
I don’t know that I made a conscious decision to explore truth and lies initially, but one of the big character flaws of Seth was that he was hiding his truth in lies. Abby faces the same thing. Gabe isn’t lying so much as just hiding. So perhaps the broader theme is how we hide our true selves and the means we do that because we’re afraid or insecure or whatever reason creates that need to hide.
Which character do you relate to most?
Each of them, I think, in some ways. Abby’s “good girl” position; Seth’s need to project he’s got it all together when he doesn’t; Gabe’s sensitivity. I think the one I aspire to be like is the secondary character Dale in Gabe’s, The Bones of Who We Are. I think our stories reflect lots of pieces of us.
Tell me about the main character Seth?
Seth is a “it” guy at his high school, but he knows he doesn’t deserve it. He’s done some awful things to people including his once best friend, Gabe, by instigating “the Freak Challenge” even if he didn’t know it would blow up like it did. Worse yet, he doesn’t come forward to fix it because he’s too afraid. And that’s always been his problem: he’s afraid. At home, where no one knows, his family faces the rage of an alcoholic father, and Seth often bears the brunt of that anger. This story, however, is told through Seth’s memories, because he’s woken up as a spirit outside of his body which is lying in a coma in a hospital bed, and he doesn’t remember how he got there.
Where did the idea for this novel come from.
When I first started writing this story 15 plus years ago, it was a paranormal story. Abby and Seth were Earth guardians and Gabe was a Fallen Angel. It was initially inspired by Twilight because I was so upset with how Meyers had treated the characters. About the time I finished the first installment and began the query process, the book Fallen by Lauren Kate came out and then Hush Hush and suddenly the market was saturated. At the end of that first book, I’d ended it with Seth being dragged into a hell-like place by a demon named Amaros but I’d put the series away because I couldn’t find an agent, but Seth kept talking to me. “You’ve left me down here,” he’d say. “You’ve left me in hell.” So in 2015 I decided to approach his book as a stand alone and changed it to a YA Contemporary with speculative fiction elements. But as I mentioned earlier, I couldn’t get that ending to work!
How did you come up with your publishing name – Mixed Plate Press?
In Hawaiʻi, where I live and write, a mixed plate (also called a plate lunch) is a little bit of everything —meat, rice, salad—and all of it represents the “local flavor” of the islands. When I came up with the name for my independent imprint business, I wanted to go for that idea of a Mixed Plate Press title being representative of “many flavors” and something for everyone. That more than just the mainstream voices could be represented as a part of the publishing platform even if they’re niche.
Can you share a snippet of the book?
Definitely!
Here’s the first chapter of The Ugly Truth:
The Truth of Being Alive… Well, Kind of…
When I become conscious of myself, the way I am now, it isn’t like the idea of waking. I’m stretched thin, not exactly in the physical world or in the spiritual one, but somehow in between. My physical body is locked, but my spirit, what I guess I am now, moves beyond the confines of my bone, muscle and skin. I hover like a breeze in the flutter of a curtain. I dart back and forth between people and follow them while my physical body remains where it is, a shell that once housed me. I don’t know how I got here.
Time doesn’t function like it once did. This in-between layer seems to have collapsed into the slow motion of time lapse. I don’t know how long I’ve been here, but the longer I am, bits and pieces flash like images spliced together and sound bites in vignettes.
Darkness.
The wail of the siren.
Words: “Stay with us, Seth.”
The wail of a woman (I think she is my mother).
Bright lights.
Beeps and blips of equipment speaking.
Drip.
“Swelling.”
“Induced coma.”
Doctors.
Whir.
Now.
I don’t think it has been very long. If I use the emotion of the woman I think is my mother’s gusts of grief as a measure, this seems recent.
A man appears in the doorway of the room. A haze of familiarity lingers in my consciousness. I think he is my father. Clues: he isn’t dressed like a doctor or a nurse and instead is in worn jeans and a button-up flannel over a white t-shirt. Add to that his hesitation at the door when he sees my body. His face is drawn, pale and heavy with the burden of emotion. I watch him take in the scene from the doorway and imagine how he might see the space from my corner of the room.
It’s a plain room, clean and sterile, a blanket the color of the sky over my physical body. My dark hair looks strange against the pillow, a stark contrast to the whiteness of the bed. The paleness of my face that seems to blend into everything else aside from the beautiful blue and purple bruises, blooming flowers, on my face and the dark cuts that crisscross my forehead. A tube protrudes from my mouth, tubes from my arms, and the loud click and whir of the machine causes my chest to rise and fall with a regular rhythm like a ticking clock.
The woman, her back to the man, holds my hand. “Seth. Honey. Momma’s here,” she says through tears.
That’s a first.
This is a thought which shocks me, a reflexive one that is as natural as breathing but like a punch to the gut. Bitterness tastes like something old and stale, and I want to rinse my mouth, wash the bitterness that dispels fermented hostility like the color of putrid yellow-green staining the atmosphere.
The man walks into the room from the doorway, the sound of his footsteps announcing his arrival. As he crosses the room, I shrink away from him. My mother’s back straightens, rigid while the essence of me tightens up and folds in on itself until it’s so small it can’t be folded anymore. It’s a reaction I don’t understand. I retreat into the upper corner of the room as far I can without passing through the wall. Again, I’m struck with this visceral response that isn’t connecting. I don’t remember. This inexplicable feeling is confounding. Add it to the confusion of being disconnected from my body and fear has planted several seeds.
The man puts his hand on my mom’s shoulder. She shrugs away from his touch as though burned. “Kate?” He asks, and this exchange solidifies he is my father. His voice sounds different than what my unreliable memory insists is characteristic of him: it’s too shallow and lacks thunder.
The man puts his hand on my mom’s shoulder. She shrugs away from his touch as though burned. “Kate?” He asks, and this exchange solidifies he is my father. His voice sounds different than what my unreliable memory insists is characteristic of him: it’s too shallow and lacks thunder.
Something in my psyche reacts to this interaction though I can’t quite name what it is I feel. I know it doesn’t feel quite right. It’s like putting on a new shoe that isn’t formed to the foot yet. Her minuscule rebellion and his muted tone are unfamiliar. I search for what seems more familiar and imagine her acquiescence in his unrelenting storm.
“I won’t speak in anger in front of Seth,” she says. It’s more of a whisper really. “He can hear. The doctor thinks so.”
“I understand you’re angry. I’m angry too.”
She swivels in her chair with acute force and levels a stare that makes him step backward. “You’re angry?” she asks through clenched teeth, the sound more like a hiss.
I stretch in my corner of the hospital room, toward them, revelation like an electric shock moves through me. My father has seen something in my mother’s look that stays him. His face says it all, the stupefaction, the denial, and then the pain. He turns away, unable to hold himself up under her gaze and leaves the room.
I follow him, curious. There is something different about this man – it’s foreign, frightening and strangely freeing. He’s shoved his hands into the pockets of his jeans and shuffles down the hallway. This father isn’t recognizable but is broken like a car that needs a new spark plug.
He enters a waiting room filled with people. Emotion rushes at me in a variety of colors: blue, red, orange, green, yellow, purple, brown, black and shades in between. Each person in the room exudes color, some with multiple hues. I don’t know what the shades mean, but I sift through the spectrum to find where the feelings emanate. As I scan the room, I freeze on one face. I know this one: Abby. She is surrounded by an aura of light-blue tinged with darker flecks of blue and gold.
My form is filled with warmth and then chased by regret. I remember her smile and her laugh. I remember the way she made me feel: safe. I reach for a memory that causes the cooling grief, but there is only blackness. “Abby. I have to tell you something,” I say but my memory stalls not able to grasp what I thought I needed to tell her. She doesn’t indicate she’s heard me. “Abby,” I try again anyway.
“She can’t hear you,” a voice from an invisible entity says.
I whirl around the room. The origin remains hidden and the voice silent, so I return to Abby.
I’m in front of her, hovering as though standing on my own two feet. I study her, free to do so. Her brown eyes are rimmed red. She’s been crying and her brown face is pale, her inner-light diminished. She’s crossed her arms over herself as though holding something in. “Abby?” I try again, but she doesn’t hear me.
An awareness I don’t want to recognize dances on the peripheral of my being. I want to turn away from it, but I can’t. It’s like an angry jester dancing within me flashing a terrible smile. Looking at Abby, anguish wraps its arms around me and panic infiltrates my life force. I know I don’t want to be like this – in between. “Abby! Help me!” I yell.
She shivers as if she is affected by my cries but looks right through me.
Someone next to her – a young man – puts his arms around her. When I’m able to focus on him through the soft light reaching toward me, I recognize him: Gabe. A flare of anger rushes through me, fire and hot, that angry jester taunting me with his awful dance again – instinctual. When I focus on my former friend, I see he’s been crying, his eyes defined by sadness. I notice the bruising on his face and my spirit cracks open. A cool-blue washes me and the red steams away. My own perception of things isn’t ringing true, a little flat, like the note needs adjustment. I’m missing something.
“You!” The word is like a shot startling me. It sounds like a curse.
Abby looks up.
I swivel around.
My father exudes black and red. I remember this man. One of his dragons appears ready to burn his intended victim with its internal fire. He’s pointing at me, but I realize he can’t see me. He sees Abby. “This is all your fault,” he yells and takes three menacing steps toward me – her. “You changed him!” He stalks through me approaching Abby with purpose.
A man I don’t remember but seems familiar moves in front of Abby. “Hey now,” he says. At the same time another man dressed in a black suit and a cleric collar appears at my father’s elbow.
“Jack,” one of them says. I don’t know which. “You’re hurting.”
The words break a dam. My father folds in on himself, shrinks as though the impending storm is cut up by a downdraft. The other two men help him to a seat near the window.
Shaken by what I’ve witnessed, I return to my body.
My mother is still there, holding my hand and humming a quiet lullaby through her tears:
When the traveler in the dark…
Thanks you for your tiny spark…
The world around me begins to spin, as though someone has swiped at a table-top globe. The room rotates on an axis and the colors rush together in a blur. I’m compressed and suffocating and though I work to focus on my mother’s song, I can’t find a focal point. This place where I’m in between isn’t freedom. It’s a trap, a prison, and I’m stuck.
Wake up! Wake up! I think. I squeeze myself shut attempting to disappear in order to reappear in the awake world. But nothing happens. The spinning slows. The space around me coming back into focus. I still hover in the room listening to the quiet hum of my mother’s voice who’s accompanied by the percussion of the life support.
This post is based on my personal experience with Evenstar Books. I choose the Cinderella package because, if I was paying someone to do it, I wanted it to be everything I could possibly dream.
How I found my formatter?
It was mostly via recommendations. So, other authors had used. I bought Sorceress of Truth by J D Groom and something I loved was the unique formatting.
I found out other authors had used this formatter too. And, she does logos. She’s also listed as an Indie Service in the World Indie Warriors brochure.
First up, I love that the prices are on her website. It enabled me to plan my budget upfront before I committed to self publishing.
When I was ready, Julia was easy to contact and ask questions. I reached out to her via Instagram, @evanstarbooks.juliascott.
Working with my formatter
I had to wait until my manuscript had its final edit. Julia does include a round of corrections in her price but you want to save that as a “just incase theres a problem” safety net.
I emailed my manuscript to Julia and my ideas. She then mocked up a few designs. I shared these in my Soul Heart Readers FB Group, to get their opinions on which design to go with.
Early drafts of Ocean Heart, I had included mermaid silhouettes as my chapter breaks. It was incredible to see Julia’s talent bring my idea to life and to a level I could not have achieved.
Choosing the font
Before cover design and formatting, I had never given fonts much thought. Julia gave me some options and explained why serif fonts are used for the body of text.
I then spent a lot of time (with the help of my 7 year old son), analysing the fonts in my favourite books. One of the reasons I wanted a formatter was so my book could stand next to traditionally published books and fit in. I wanted a font that was similar to what readers expected.
Julia was so patient with me going through the options. She understood that getting this right for the first book in my series was incredibly important. She created different mocks with different fonts so I could see how it all looked together.
I finally went with:
Heading Font: Alice
Body Font: Palatino Linotype
The formatted files
Julia then created my formatted manuscript ready for upload with Ingram Sparks and other popular formats I might need. I uploaded the print & eBook for distribution.
I then had to tell my Cover Designer the final page count so she could finish the spine for the print copy of the book.
Editing the files
One of my ARC readers, Cassidy Reyne, brought to my attention some mistakes I had made in my version. I made Julia aware of the mistakes and she corrected these for me, and provided the updated files free of charge.
Unfortunately, Ingram Sparks charged me for updating files. This was an expensive lesson I learned, but I won’t make this mistake again.
The printed book
Here is how the interior looks in the final version I chose:
I absolutely love it. Look at all that detail on the chapter page. The mermaid is simple and reminiscent of the one I used to use, so it’s very personal. The coral reef at the bottom is a nod to the cover designed by Original Book Cover Designs. The chapter breaks is a heart and a wave – what could say Ocean Heart more?
Is professional formatting worth it?
Yes! Being able to discuss my ideas with someone that had experience was very helpful. Julia also made sure I had the correct file types.
There’s a lot involved in publishing a book. Being able to delegate this task out freed me up to focus on other activities required for a successful book launch.
I wanted my book to fit in with traditional books, but Julia went one better. She helped make my book standout for all the right reasons.
I’m so happy with the result and can’t wait to work with her again for the rest of the series.
When I decided to self publish I knew I would need an editor. As much as I love writing and creating stories, English language was never my best subject at school.
I wasn’t the worst but I wasn’t top of the class either. Even if I’d been good at English I’d still need an editor, because people miss their own mistakes.
Once ready for an editor, I was over whelmed by how many different types of editors there are. For Ocean Heart, I used many rounds of Beta Readers, and two rounds of professional edits, and used a professional formatter.
The two terms are often used interchangeably as they are similar and it’s important to check what your editor means so you can ensure what you are paying for is what you expect.
CopyEdit: Unsually involves checking SPAG, readability, and clarity. They may highlight where it’s not flowing right.
Line Edit: Usually focuses on the content and use of language. They highlight inconsistent style, where pacing is too fast/slow, if you’ve overused a word (or repeating yourself).
If you can afford both, do it. Traditionally published books will have a copy edit, then a line edit. If you can’t afford both, don’t skip the copy edit. Your spellchecker is not enough.
How I chose my Copy Editor
Avery was at the top of my list as I’d already had such a good experience with her, but I did consider letting another pair of eyes run over my manuscript.
Budget: This was a big deciding factor. I had a limited budget and had to operate within my means.
Recommendation: Connecting with other indie authors gave me a good source of recommendations, many are listed in the World Indie Warriors brochure.
Expertise: All of them had experience as an editor. One was new, but had already built a portfolio and I’d attended a workshop she did which helped build trust. But, Avery was the only one that specialised in YA.
I went with Avery as she ticked all my boxes and was already familiar with my book. As she does writing workshops with teens, she also has a close relationship with my target audience.
My experience
I paid Avery for a copy edit. But, it definitely over lapped into a line edit. For example, she highlighted a scene where the emotional impact needed work, and another scene where my character came off rude towards her friend.
Through Avery’s comments I learnt a lot about my writing. Once I’d actioned her feedback, my novel was definitely better.
Unofficial Proofreader
I wish I could have afforded a line edit but my budget was maxed out. Avery didn’t get to see it again, as I went ahead with my next step – formatting. Once formatted, I sent it off to my ARC readers.
One of my ARC readers was author Cassidy Reyne. She did an unofficial proofread for me. I didn’t ask her to do it, she’s just sweet like that.
As I’d already paid Ingram to publish Ocean Heart (it was on preorder) there was a fee to amend the files. I paid it because I wanted my book to be as perfect as possible. I’m so thankful to Cassidy for letting me know.
For my next book, I will seek out Cassidy’s eagle eyes – if she has time. If not, I will consider getting a professional proofreader.
The first step to publishing a novel is often to write the first draft. This is the same whether you wish to traditionally or self publish. There are some exceptions to this rule.
If you’ve have an interesting story to tell from your real life or an expert in your field, a publisher or agent might reach out and request you write a book if there is a market in demand.
Some people prefer to hire a ghost writer to write for them. In this case you’re not the one physically writing your book and this post is not for you because today I’m covering writing the draft version.
Step 1 – Draft a Novel
Here is a handy info graphic of what I’m going to cover in this post.
You can save this to your Pinterest board.
Plan
If you’re writing a full length novel it’s useful to start with a plan. I don’t consider myself a plotter but I still write an outline. It helps me get from A to B, and a few check points along the way.
Some writers want a more detailed plan. They might want to design their characters, do some Worldbuilding and draw maps, or even need to research information.
Write
This is obviously the most important part. If you don’t write the book there won’t be a book. However, don’t get hung up on making it perfect. You will not publish your first draft – in fact nobody has to see that monstrosity if you don’t want them to.
Writing a novel is a big task. It can help to break it down into smaller more manageable tasks. Many writers find it useful to set word count goals. Writing sprints can be useful to focus time on writing in quick bursts.
Some writers edit as they write – this does slow the process down but afterwards your manuscript is in a better shape. Other writers spew the words onto the page and tidy up the mess afterwards.
It doesn’t matter how you do it but you’ll want to give it an edit before letting anyone else read it. It’s easy to make mistakes whilst you are in the moment.
You don’t need to limit the number of self edits. Edit it as many times as you need to. Some people break the task into different focusses. For example, you might do a read through and look for inconsistencies, or focus on SPAG, or receptiveness, or pacing.
Not everybody uses an Alpha. They are often someone you are close to and you show them an early draft to get feedback. Sometimes Alphas are used before a book is finished to assess whether the story has any merit before investing a load of time in it.
Self Edit
Whenever you get feedback on your book you should reflect on it. Did your Alpha share some ideas to help you improve your book?
Don’t worry if they didn’t. Many Alphas are already your personal cheerleaders (like your spouse, mum, best friend, etc). They might not have the skills to critique but when you’re battling self doubt, they are the ones picking you up and cheering you on.
They may also have raised issues or ideas you hadn’t thought about. Often when trying to get someone to understand your idea, you discover the plot holes or where things aren’t clear enough.
Beta Readers
These people read a draft you’ve worked on improving. You can even find paid Betas who have skills to highlight where you can improve your novel further.
Here is a post that compares Beta and ARC readers (and touches on Alpha readers).
Self Edit
Yes! You will get feedback from your Betas on how to improve your book. It’s best to have a few Betas and they may even have conflicting views. Allow yourself time to reflect on their advice.
Remember it is your novel at the end of the day and if their ideas are changing the vision you had, you don’t have to apply them. However, if several readers pointed out the same thing, they most likely have a point you should pay attention to.
You may even want to ask your Betas questions. For example, is this sex scene too much for teen readers? Um… yes, I’m working on a story where my Betas will be asked this. ?
Get a Professional Edit…
The next post in my series is about getting your manuscript professionally edited…
Thank you so much to all the authors that took the time to answer questions on making of their books. I learnt so much through your different journeys, the struggles you overcame, your best tips, and discovering more about you and your book.
The book that started this all off was Number Eight Crispy Chicken by Sarah Neofield. I was part of her Street Team for the books launch and interviewed her as my stop on the book’s blog tour.
I learnt so much from Sarah Neofield and it helped me in my decision to self publishing. The “Behind the Book” blog post turned into a series.
By the end of 2020, I had conducted a total of 18 interviews! I have put them all here in this post for your enjoyment. So, make yourself comfortable and get reading!
The last Behind the Book interview for 2020 was part of R. J. Blaine’s Blog Tour for her book’s release. It was organised by Xpresso Tours and they created the blog banner.
If you enjoyed this, look out for more Behind the Book interviews in 2021, and my review for some of these books.