How I did my cover reveal

I couldn’t wait to show off my cover, and it was the first real piece of marketing I paid for. That’s right, your cover is an important part of selling your book.

Don’t judge a book by it’s cover…

A book with an eye catching cover will naturally attract more attention. It also should communicate what the book is about, so your ideal reader picks it up.

DIY Cover

It’s fine to make your cover yourself. But, if you do make sure you have permission to use any images, fonts, or any other element in your design. You may need to buy certain licences from the creator to use them.

If you want to design your own cover, check out author Elexis Bell’s blog post series on the topic:

Step 1: Creating a cover

Step 2: Creating a cover

Step 3: Creating a cover

Professional Cover

Commissioning a professional can ensure you make the right impact. Check their portfolio and testimonies to see if they are right for your book. You may find it useful to check out my post on how I found my cover designer.

Cover Reveal Images

You will need to prepare the images for the cover reveal. My Cover Designer included a social media package which included social media banners, 3D Renders and an IG version.

Ocean Heart – IG Social Media Image

The 3D Renders have been so useful. I often add them to various social media posts I’ve made. I’d highly recommend them.

3D Render

I am fortunate that my cover designer created me 3D renders of my paperback and my eBook. However, if you don’t have that privilege, here are some ways you can obtain one.

  • BookBrush helps authors to create images to market their books, including 3D renders. You can try it for free or pay for more options.
  • DIY Book helps indie authors create covers and has a tool to easily create 3D Renders.

Stock image

You may want to utilise a stock image within your social media post. Make sure you have permission to use it. Here are my favourite sites:

  • Unsplash is a resource of images by photographers made available for free.
  • Pixabay is another great resource for free images.

I like searching for flat-lays I can add my book and text to.

Decide on a date

There is a lot of division on when to do your cover reveal. What it boils down to is personal preference.

One successful author recommend 6 months, or as soon as possible. Another, suggested 3 months at most, as they struggled to keep the momentum going. A lot of authors said only a month.

I started mine during the 1st week of September, with the full reveal on 7th September. My book was on preorder on 1st October, and released on 1st December. This worked well from me.

Cover Reveal Teaser

Cover Reveal Teasers

You should have already been talking about your book and generating interest. As your cover reveal approaches you want to incite interest. You can capture peoples curiosity with a partial reveal, announcing the date you will reveal all…

How I created my partial reveal pics…

I created mine by using a torn paper image from Unsplash.

I edited the image in a free app called Adobe Photoshop Mix . I cut out the part of the image where I wanted my book to show through.

I uploaded the cut out image and my cover to Canva. Canva is my favourite app for creating Social Media posts. It was here that I added the text.

If you have Book Brush, you can use their templates to achieve something similar. Personally, I prefer Canva as I have more freedom to do what I want. However, if you are stuck how to start, you might find Book Brush easier as the templates are specifically for authors.

Of course, you could achieve a similar affect by wrapping your book in paper and tearing a teaser rip in the paper. Then take a nice photo. You may still wish to use an app like Canva to add text.

Cover Reveal Team

You can ask friends, family, and/or fans to support you by sharing, liking, and/or commenting on your reveal pic. The more engagement the pic gets, the better it will perform in the algorithm.

Make sure the post is public and that you use hashtags your ideal reader follows. It’s okay to tag the book title but it’s unlikely anyone will be following that hashtag yet, so choose ones that describe the themes and genre of the book.

I was really fortunate that a number of my IG followers were willing to share my cover to their IG stories and I had loads of lovely comments on my post.

If you don’t have anyone to help, you can pay for a cover reveal service. On 1st Nov, I used Xpresso Book Tours for a Book Blitz and was really impressed by how many signed up. They also provide a cover reveal service which I’m sure would be just as good.

Cover Reveal Image

You need a nice picture of your book for social media.

  • Manually: Again, you can do this manually by taking a nice picture of the physical book.
  • Digitally: I didn’t have a physical copy so I created my image digitally.

I mainly searched Unsplash for flat lays, books, beach, ocean, mermaid, and any other theme relating to my book. I then edited it in Canva.

Keep up the momentum

Once you have done the cover reveal, you must keep up the momentum until release (and beyond).

It’s a waste of your time to get everyone excited about your book and then let them forget. Once you’ve shown off your gorgeous book, got them excited, you need to keep reminding them it’s coming. Get then to sign up to your news letter, and you may want to have a preorder option.

It can help to set aside a day to come up with content ideas. Then, schedule the content ahead of time so you can space it out and consistently post. Here are some good apps for this:

  • Preview: This app is free and enables you to see how your IG content will look on your feed. You can schedule post reminders or to post automatically.
  • Facebook Business Suite: It’s free to use and enables you to schedule posts to FB, IG and Twitter.
  • Planoly: The free plan enables you to schedule to two platforms for free. I paid for extra features during my launch month in Nov, so I could schedule videos.
  • Hootsuite: The free plan enables you to schedule posts to FB, IG and Twitter. You can pay for more features.
  • Later: Allows you to schedule posts to Instagram.
  • IFTTT: A useful app for sharing posts you posted on one platform, to another.

I also regularly schedule my blog posts. There’s no reason you can’t do your cover reveal on your blog. You want to spread the word so why not on all your social media platforms.

Ocean Heart Gallery

The first image, with the shells, candle and yellow blanket is one I took of my physical book on my bathroom floor. The others, I created in Canva using images from Unsplash.

I added some of these to my Facebook group album and told my street team and blog tour team, they were welcome to use them. Having a bank of images of my book enabled me to keep posting fresh content to IG, in the lead up to my book launch.

I hope you found my cover reveal experience useful. I’d love to hear your thoughts and what worked for you.

[kofi]

Redfae Bookshop is my Affiliate Bookshop.org Shop Link.

You may also enjoy:

The Making of The Blurb

How I chose my cover designer

The Benefits of Having a Formatter

The Process of Publishing a Novel (Step 1)

The Process of Publishing a Novel – 2 of 3

If you missed my previous post – click here for part 1. Or check out the collection for all parts.

So, you’ve drafted your novel, edited it a few times, and now you’re thinking about self publishing it.

STOP!

Every book you publish builds your reputation. If you decide not to get it professionally edited, you risk loosing future readers. Successful authors always talk about the importance of their back list (previous titles). What you want is to create a fan base that will keep coming back for more.

You NEED to get it professionally edited.

Step 2 – Professional Edit

Here is a handy infographic you can add to Pinterest of the steps covered in this post.

There are many professional editors who specialise in different areas. I’ve tried to simplify the process in this graphic, but each editor is unique. Check what they offer as part of their editing service. I will provide links to more info where I can.

Developmental Edit

You can learn so much about your novel and writing from this edit. The editor will highlight what’s working and what’s not, and make some suggestions on how to improve it.

Check out my post on why you need a developmental editor.

Self Edit

When you get your manuscript back you will have a lot of work to do but it’s well worth it. I paid a local printer to print my MS, so I could work through the edits physically and digitally.

Line Edit

Sometimes to save money people choose between a line or copy edit as they have similarities. If you can afford both, do it. The more editing the better. For Ocean Heart, I did skip this but my editor did some line editing within her copy edit.

Self Edit

Read through all the changes made (or recommended) by your editor. These will improve your manuscript. You don’t have to make the changes but I doubt you paid for an editor to ignore them.

Copy Edit

I got a copy edit for Ocean Heart as my final edit. My editor still pointed out areas that needed improving – even by this point, it still wasn’t perfect.

Check out my post on Why you need a Copy Editor.

Self Edit

Got feedback? Use it to to make your manuscript even better. By this point most authors are sick of editing and lost count of the number of drafts – now its ready to publish.

Publish your novel

The next post in my series is about turning your final manuscript into a book and publishing it…

[kofi]

If you enjoyed this, you might like:

The Benefits of Having a Formatter

12 Tips for Self Editing

Tips on Naming your Character

My Best Kept Writing Secret

Why & how I chose my cover designer!

Redfae Bookshop is my Affiliate Bookshop.org Shop Link. This post contains some of those links.

I’ve wanted to write this post for a while but what’s held me back is that I have so much to say it’s difficult to know where to start.

My Cover Designer for Ocean Heart was Original Book Cover Designs. 

A guess a good place to start is on how I found my Cover Designer.

How I found my cover designer?

She ran a competition on Instagram to giveaway one of her design packages to a lucky winner. The winner of the competition was author J.D. Groom who had tagged me.

I don’t think I entered because at the time I was still planning to get a Literary Agent. Here’s the cover J.D. Groom received as her prize (it included eBook & paperback).

I loved the cover! As soon as I saw it I knew I wanted this designer to do my book cover…, if I self published. I then discovered other covers I loved were by the same designer.

Read Behind the Book & Book Review for JD Groom’s Sorceress of Truth (cover by Original Book Cover Designs). 

Read Behind the Book & Book Review for Kara A Weaver's Crown of Conspiracy (cover by Original Book Cover Designs).

Read Behind the Book & Book Review for Cassidy Reyne’s Agent Undone (cover by Originam Book Cover Designs).

Where to find cover designers?

I’ve seen people speak about sites like Fivrr but I’ve not used them. Here’s where I’ve found Cover Designers.

Instagram: There are lots of cover designers on Instagram. It’s an image based platform so an ideal place to show off their designs.

Facebook: A lot of designers also have a Facebook group. It enables them to share offers with their fans and build connections.

World Indie Warriors: Joining WIW is free. It’s a great resource. You can connect with other authors and get recommendations and check out the WIW brochure to discover cover designers.

Visit World Indie Warriors to discover more about them. 

How to choose your designer?

You must love it: You need to love the cover they create. It is essentially the first tool in your marketing arsenal. It needs to be something you’ll be proud to flaunt. Look at their portfolio and decide if you like their other designs.

Genre suitable: Each designer will have their own style, and it will likely be more suitable for a certain genre. I write Fantasy and Original Book Cover Designs definitely has a flair for it. Readers of your genre will expect a certain style so you don’t want them to pass your book assuming it’s not for them based on the cover.

Budget: We all have to operate within our means. People will judge a book by its cover but there are affordable options. Many designers do pre-made covers and if you can find one that suits your book, you can save on the cost of a bespoke design.

Extras: If you want to do eBook & Print, does the designer do a discount. Will they do other formats like hardback or audio. Do they offer some social media images or 3D Renders. Do they offer other services as a bundle discount (like formatting or blurb writing, etc).

Recommendations: If you can find authors the designer has worked with it can be very insightful. You could reach out to ask about their experience. You can also see if they have continued to use the designer and if they recommend then to others.

Benefits of a cover designer

Professional: I love creating my own covers. I often make them in Canva and use them on Wattpad. But, when it came to publishing my book, I wanted the cover to be perfect. I wanted my readers to find it hard to tell it is self published. It had to look professional.

Dimensions: I went a little cross eyed when I tried to figure out the spine for paperback. The width changes depending on paper type and page count. Ingram does have a tool to help you work it out and you can use the template in InDesign.

Technical Skills: I don’t know how to use Adobe or any other fancy design software I’d love to learn it but I just don’t have time. Outsourcing the cover design to a professional was a massive time saver.

Marketing: As mentioned earlier, your cover is the first thing anyone sees of your book. It needs to be eye catching, genre appropriate, and you need to be proud of showing it off. If it looks nice, other people might show it off too!

Working with your cover designer

Quote: Firstly, you’ll need to reach out to your chosen designer for a quote. I liked that Original Book Cover Design’s has some packages on their website so I knew they were within my budget and had already started putting money aside for it.

Timeframe: A good cover designer will likely have other projects on the go. You need to tell them when you’d like the job done by so they can confirm if they can do meet your deadline.

The deadline will need to be before your anticipated release date. This is because you should market your book before you release it. This period is often referred to as your book launch. Mine was about 2-3 months.

You also need the files before release to upload to the site you are using to create your book. I used Ingram Sparks. You’ll want to order a proof to check it is printing right, so allow time for quality control.

Also, if you are doing a print version, your cover designer will need to know what size to do the spine. Your manuscript will need to be edited and formatted.

Ideas: You’ll need to tell the designer about your book and your ideas for the cover. My cover designer had me complete an in depth questionnaire. She then worked with me to create a cover I love for my book Ocean Heart.

It was a dream come true.

Final design: The first draft looked incredible. I gave myself a little cooling down period – it was crazy exciting seeing my book – to look at it critically. I then requested some minor changes which my designer made. I was in love. It was a dream come true.

I hope this has helped you decide on whether you want to use a cover designer for your book, where to look for a designer, and how to pick one.

[kofi]

If you enjoyed this post, you might like:

Why you need a Copy Editor

The Process of Publishing a Novel – 1 of 3

Check out my Live Stream Team

About Ocean Heart

Behind the Book: The Ugly Truth by C L Waters

For some reason I wasn’t aware book 2 was out and the crazy thing is, it was out first!

Am I right in thinking this book was originally published as a standalone, and was your first indie book?

Yes! The Ugly Truth started as a stand alone and was my first indie book. The problem was, I was never happy with the ending. It felt trite and over-simplified and I couldn’t seem to figure out how to fix it. It wasn’t until two years later that I decided to finish the series and I started on Swimming Sideways. When that book was finished, I realized I’d written them out of order and they were connected. It allowed me to go back to The Ugly Truth and write the ending which finally worked.

I notice there is a theme of truth and lies in your series, was this intentional?

I don’t know that I made a conscious decision to explore truth and lies initially, but one of the big character flaws of Seth was that he was hiding his truth in lies. Abby faces the same thing. Gabe isn’t lying so much as just hiding. So perhaps the broader theme is how we hide our true selves and the means we do that because we’re afraid or insecure or whatever reason creates that need to hide.

Which character do you relate to most?

Each of them, I think, in some ways. Abby’s “good girl” position; Seth’s need to project he’s got it all together when he doesn’t; Gabe’s sensitivity. I think the one I aspire to be like is the secondary character Dale in Gabe’s, The Bones of Who We Are. I think our stories reflect lots of pieces of us.

Tell me about the main character Seth?

Seth is a “it” guy at his high school, but he knows he doesn’t deserve it. He’s done some awful things to people including his once best friend, Gabe, by instigating “the Freak Challenge” even if he didn’t know it would blow up like it did. Worse yet, he doesn’t come forward to fix it because he’s too afraid. And that’s always been his problem: he’s afraid. At home, where no one knows, his family faces the rage of an alcoholic father, and Seth often bears the brunt of that anger. This story, however, is told through Seth’s memories, because he’s woken up as a spirit outside of his body which is lying in a coma in a hospital bed, and he doesn’t remember how he got there.

Where did the idea for this novel come from.

When I first started writing this story 15 plus years ago, it was a paranormal story. Abby and Seth were Earth guardians and Gabe was a Fallen Angel. It was initially inspired by Twilight because I was so upset with how Meyers had treated the characters. About the time I finished the first installment and began the query process, the book Fallen by Lauren Kate came out and then Hush Hush and suddenly the market was saturated. At the end of that first book, I’d ended it with Seth being dragged into a hell-like place by a demon named Amaros but I’d put the series away because I couldn’t find an agent, but Seth kept talking to me. “You’ve left me down here,” he’d say. “You’ve left me in hell.” So in 2015 I decided to approach his book as a stand alone and changed it to a YA Contemporary with speculative fiction elements. But as I mentioned earlier, I couldn’t get that ending to work! 

How did you come up with your publishing name – Mixed Plate Press?

In Hawaiʻi, where I live and write, a mixed plate (also called a plate lunch) is a little bit of everything —meat, rice, salad—and all of it represents the “local flavor” of the islands. When I came up with the name for my independent imprint business, I wanted to go for that idea of a Mixed Plate Press title being representative of “many flavors” and something for everyone. That more than just the mainstream voices could be represented as a part of the publishing platform even if they’re niche.

Can you share a snippet of the book?

Definitely!

Here’s the first chapter of The Ugly Truth:

The Truth of Being Alive… Well, Kind of…

When I become conscious of myself, the way I am now, it isn’t like the idea of waking. I’m stretched thin, not exactly in the physical world or in the spiritual one, but somehow in between. My physical body is locked, but my spirit, what I guess I am now, moves beyond the confines of my bone, muscle and skin. I hover like a breeze in the flutter of a curtain. I dart back and forth between people and follow them while my physical body remains where it is, a shell that once housed me. I don’t know how I got here.

Time doesn’t function like it once did. This in-between layer seems to have collapsed into the slow motion of time lapse. I don’t know how long I’ve been here, but the longer I am, bits and pieces flash like images spliced together and sound bites in vignettes.

Darkness.

The wail of the siren.

Words: “Stay with us, Seth.”

The wail of a woman (I think she is my mother).

Bright lights.

Beeps and blips of equipment speaking.

Drip.

“Swelling.”

“Induced coma.”

Doctors.

Whir.

Now.

I don’t think it has been very long. If I use the emotion of the woman I think is my mother’s gusts of grief as a measure, this seems recent.

A man appears in the doorway of the room. A haze of familiarity lingers in my consciousness. I think he is my father. Clues: he isn’t dressed like a doctor or a nurse and instead is in worn jeans and a button-up flannel over a white t-shirt. Add to that his hesitation at the door when he sees my body. His face is drawn, pale and heavy with the burden of emotion. I watch him take in the scene from the doorway and imagine how he might see the space from my corner of the room.

It’s a plain room, clean and sterile, a blanket the color of the sky over my physical body. My dark hair looks strange against the pillow, a stark contrast to the whiteness of the bed. The paleness of my face that seems to blend into everything else aside from the beautiful blue and purple bruises, blooming flowers, on my face and the dark cuts that crisscross my forehead. A tube protrudes from my mouth, tubes from my arms, and the loud click and whir of the machine causes my chest to rise and fall with a regular rhythm like a ticking clock.

The woman, her back to the man, holds my hand. “Seth. Honey. Momma’s here,” she says through tears.

That’s a first.

This is a thought which shocks me, a reflexive one that is as natural as breathing but like a punch to the gut. Bitterness tastes like something old and stale, and I want to rinse my mouth, wash the bitterness that dispels fermented hostility like the color of putrid yellow-green staining the atmosphere.

The man walks into the room from the doorway, the sound of his footsteps announcing his arrival. As he crosses the room, I shrink away from him. My mother’s back straightens, rigid while the essence of me tightens up and folds in on itself until it’s so small it can’t be folded anymore. It’s a reaction I don’t understand. I retreat into the upper corner of the room as far I can without passing through the wall. Again, I’m struck with this visceral response that isn’t connecting. I don’t remember. This inexplicable feeling is confounding. Add it to the confusion of being disconnected from my body and fear has planted several seeds.

The man puts his hand on my mom’s shoulder. She shrugs away from his touch as though burned. “Kate?” He asks, and this exchange solidifies he is my father. His voice sounds different than what my unreliable memory insists is characteristic of him: it’s too shallow and lacks thunder.

The man puts his hand on my mom’s shoulder. She shrugs away from his touch as though burned. “Kate?” He asks, and this exchange solidifies he is my father. His voice sounds different than what my unreliable memory insists is characteristic of him: it’s too shallow and lacks thunder.

Something in my psyche reacts to this interaction though I can’t quite name what it is I feel. I know it doesn’t feel quite right. It’s like putting on a new shoe that isn’t formed to the foot yet. Her minuscule rebellion and his muted tone are unfamiliar. I search for what seems more familiar and imagine her acquiescence in his unrelenting storm.

“I won’t speak in anger in front of Seth,” she says. It’s more of a whisper really. “He can hear. The doctor thinks so.”

“I understand you’re angry. I’m angry too.”

She swivels in her chair with acute force and levels a stare that makes him step backward. “You’re angry?” she asks through clenched teeth, the sound more like a hiss.

I stretch in my corner of the hospital room, toward them, revelation like an electric shock moves through me. My father has seen something in my mother’s look that stays him. His face says it all, the stupefaction, the denial, and then the pain. He turns away, unable to hold himself up under her gaze and leaves the room.

I follow him, curious. There is something different about this man – it’s foreign, frightening and strangely freeing. He’s shoved his hands into the pockets of his jeans and shuffles down the hallway. This father isn’t recognizable but is broken like a car that needs a new spark plug.

He enters a waiting room filled with people. Emotion rushes at me in a variety of colors: blue, red, orange, green, yellow, purple, brown, black and shades in between. Each person in the room exudes color, some with multiple hues. I don’t know what the shades mean, but I sift through the spectrum to find where the feelings emanate. As I scan the room, I freeze on one face. I know this one: Abby. She is surrounded by an aura of light-blue tinged with darker flecks of blue and gold.

My form is filled with warmth and then chased by regret. I remember her smile and her laugh. I remember the way she made me feel: safe. I reach for a memory that causes the cooling grief, but there is only blackness. “Abby. I have to tell you something,” I say but my memory stalls not able to grasp what I thought I needed to tell her. She doesn’t indicate she’s heard me. “Abby,” I try again anyway.

“She can’t hear you,” a voice from an invisible entity says.

I whirl around the room. The origin remains hidden and the voice silent, so I return to Abby.

I’m in front of her, hovering as though standing on my own two feet. I study her, free to do so. Her brown eyes are rimmed red. She’s been crying and her brown face is pale, her inner-light diminished. She’s crossed her arms over herself as though holding something in. “Abby?” I try again, but she doesn’t hear me.

An awareness I don’t want to recognize dances on the peripheral of my being. I want to turn away from it, but I can’t. It’s like an angry jester dancing within me flashing a terrible smile. Looking at Abby, anguish wraps its arms around me and panic infiltrates my life force. I know I don’t want to be like this – in between. “Abby! Help me!” I yell.

She shivers as if she is affected by my cries but looks right through me.

Someone next to her – a young man – puts his arms around her. When I’m able to focus on him through the soft light reaching toward me, I recognize him: Gabe. A flare of anger rushes through me, fire and hot, that angry jester taunting me with his awful dance again – instinctual. When I focus on my former friend, I see he’s been crying, his eyes defined by sadness. I notice the bruising on his face and my spirit cracks open. A cool-blue washes me and the red steams away. My own perception of things isn’t ringing true, a little flat, like the note needs adjustment. I’m missing something.

“You!” The word is like a shot startling me. It sounds like a curse.

Abby looks up.

I swivel around.

My father exudes black and red. I remember this man. One of his dragons appears ready to burn his intended victim with its internal fire. He’s pointing at me, but I realize he can’t see me. He sees Abby. “This is all your fault,” he yells and takes three menacing steps toward me – her. “You changed him!” He stalks through me approaching Abby with purpose.

A man I don’t remember but seems familiar moves in front of Abby. “Hey now,” he says. At the same time another man dressed in a black suit and a cleric collar appears at my father’s elbow.

“Jack,” one of them says. I don’t know which. “You’re hurting.”

The words break a dam. My father folds in on himself, shrinks as though the impending storm is cut up by a downdraft. The other two men help him to a seat near the window.

Shaken by what I’ve witnessed, I return to my body.

My mother is still there, holding my hand and humming a quiet lullaby through her tears:

When the traveler in the dark…

Thanks you for your tiny spark…

The world around me begins to spin, as though someone has swiped at a table-top globe. The room rotates on an axis and the colors rush together in a blur. I’m compressed and suffocating and though I work to focus on my mother’s song, I can’t find a focal point. This place where I’m in between isn’t freedom. It’s a trap, a prison, and I’m stuck.

Wake up! Wake up! I think. I squeeze myself shut attempting to disappear in order to reappear in the awake world. But nothing happens. The spinning slows. The space around me coming back into focus. I still hover in the room listening to the quiet hum of my mother’s voice who’s accompanied by the percussion of the life support.

Drip.

He could not see which way to go.

Drip.

If you did not twinkle so.

Whir.

Twinkle, twinkle little star.

Whir.

How I wonder what you are.

Chapter 1 – The Ugly Truth by C L Watersx

Redfae Bookshop is my Affiliate Bookshop.org Shop Link.

Where can we go to discover more about you and your books?

If you aren’t interested in my website, www.clwalters.net then I’m active on Instagram @cl.walters

[kofi]

If you enjoyed this, you will like:

Behind the Book: Swimming Sideways by C. L. Waters

Book Review: And The Stars Were Burning Brightly

Behind the Book: Stuck on Vacation with Ryan Rupert by P A Malcolm

Behind the Book: 2020 Collection

The Benefits of Having a Formatter

This post is based on my personal experience with Evenstar Books. I choose the Cinderella package because, if I was paying someone to do it, I wanted it to be everything I could possibly dream.

How I found my formatter?

It was mostly via recommendations. So, other authors had used. I bought Sorceress of Truth by J D Groom and something I loved was the unique formatting.

I found out other authors had used this formatter too. And, she does logos. She’s also listed as an Indie Service in the World Indie Warriors brochure.

If you’d like to discover more about my formatter, visit her website: https://www.evenstarbooks.com

What was it like working with her?

First up, I love that the prices are on her website. It enabled me to plan my budget upfront before I committed to self publishing.

When I was ready, Julia was easy to contact and ask questions. I reached out to her via Instagram, @evanstarbooks.juliascott.

Working with my formatter

I had to wait until my manuscript had its final edit. Julia does include a round of corrections in her price but you want to save that as a “just incase theres a problem” safety net.

I emailed my manuscript to Julia and my ideas. She then mocked up a few designs. I shared these in my Soul Heart Readers FB Group, to get their opinions on which design to go with.

Early drafts of Ocean Heart, I had included mermaid silhouettes as my chapter breaks. It was incredible to see Julia’s talent bring my idea to life and to a level I could not have achieved.

Choosing the font

Before cover design and formatting, I had never given fonts much thought. Julia gave me some options and explained why serif fonts are used for the body of text.

I then spent a lot of time (with the help of my 7 year old son), analysing the fonts in my favourite books. One of the reasons I wanted a formatter was so my book could stand next to traditionally published books and fit in. I wanted a font that was similar to what readers expected.

Julia was so patient with me going through the options. She understood that getting this right for the first book in my series was incredibly important. She created different mocks with different fonts so I could see how it all looked together.

I finally went with: 

Heading Font: Alice

Body Font: Palatino Linotype

The formatted files

Julia then created my formatted manuscript ready for upload with Ingram Sparks and other popular formats I might need. I uploaded the print & eBook for distribution.

I then had to tell my Cover Designer the final page count so she could finish the spine for the print copy of the book.

Editing the files

One of my ARC readers, Cassidy Reyne, brought to my attention some mistakes I had made in my version. I made Julia aware of the mistakes and she corrected these for me, and provided the updated files free of charge.

Unfortunately, Ingram Sparks charged me for updating files. This was an expensive lesson I learned, but I won’t make this mistake again.

The printed book

Here is how the interior looks in the final version I chose:

I absolutely love it. Look at all that detail on the chapter page. The mermaid is simple and reminiscent of the one I used to use, so it’s very personal. The coral reef at the bottom is a nod to the cover designed by Original Book Cover Designs. The chapter breaks is a heart and a wave – what could say Ocean Heart more?

Is professional formatting worth it?

Yes! Being able to discuss my ideas with someone that had experience was very helpful. Julia also made sure I had the correct file types.

There’s a lot involved in publishing a book. Being able to delegate this task out freed me up to focus on other activities required for a successful book launch.

I wanted my book to fit in with traditional books, but Julia went one better. She helped make my book standout for all the right reasons.

I’m so happy with the result and can’t wait to work with her again for the rest of the series.

Redfae Bookshop is my Affiliate Bookshop.org Shop Link.

[kofi]

If you enjoyed this, you will like:

Why & how I chose my cover designer!

Why you need a Copy Editor

The Process of Publishing a Novel – 1 of 3

About Ocean Heart

Why you need a Copy Editor

When I decided to self publish I knew I would need an editor. As much as I love writing and creating stories, English language was never my best subject at school.

I wasn’t the worst but I wasn’t top of the class either. Even if I’d been good at English I’d still need an editor, because people miss their own mistakes.

Once ready for an editor, I was over whelmed by how many different types of editors there are. For Ocean Heart, I used many rounds of Beta Readers, and two rounds of professional edits, and used a professional formatter.

I chose to use Avery McDougall as my copy editor. 

Developmental Editor

Avery McDougall was my Developmental Editor. I wrote a blog post about my experience and included her comments in my Behind the Character series.

Why You Need A Developmental Editor

What is copy/line editing?

The two terms are often used interchangeably as they are similar and it’s important to check what your editor means so you can ensure what you are paying for is what you expect.

Copy Edit: Unsually involves checking SPAG, readability, and clarity. They may highlight where it’s not flowing right.

Line Edit: Usually focuses on the content and use of language. They highlight inconsistent style, where pacing is too fast/slow, if you’ve overused a word (or repeating yourself).

If you can afford both, do it. Traditionally published books will have a copy edit, then a line edit. If you can’t afford both, don’t skip the copy edit. Your spellchecker is not enough.

How I chose my Copy Editor

Avery was at the top of my list as I’d already had such a good experience with her, but I did consider letting another pair of eyes run over my manuscript.

Budget: This was a big deciding factor. I had a limited budget and had to operate within my means.

Recommendation: Connecting with other indie authors gave me a good source of recommendations, many are listed in the World Indie Warriors brochure.

Expertise: All of them had experience as an editor. One was new, but had already built a portfolio and I’d attended a workshop she did which helped build trust. But, Avery was the only one that specialised in YA.

I went with Avery as she ticked all my boxes and was already familiar with my book. As she does writing workshops with teens, she also has a close relationship with my target audience.

My experience

I paid Avery for a copy edit. But, it definitely over lapped into a line edit. For example, she highlighted a scene where the emotional impact needed work, and another scene where my character came off rude towards her friend.

Through Avery’s comments I learnt a lot about my writing. Once I’d actioned her feedback, my novel was definitely better.

Unofficial Proofreader

I wish I could have afforded a line edit but my budget was maxed out. Avery didn’t get to see it again, as I went ahead with my next step – formatting. Once formatted, I sent it off to my ARC readers.

One of my ARC readers was author Cassidy Reyne. She did an unofficial proofread for me. I didn’t ask her to do it, she’s just sweet like that.

As I’d already paid Ingram to publish Ocean Heart (it was on preorder) there was a fee to amend the files. I paid it because I wanted my book to be as perfect as possible. I’m so thankful to Cassidy for letting me know.

For my next book, I will seek out Cassidy’s eagle eyes – if she has time. If not, I will consider getting a professional proofreader.

Redfae Bookshop is my Affiliate Bookshop.org Shop Link.

[kofi]

If you enjoyed this, you will like:

12 Tips For Self Editing

Behind the Character – Mariah

Book Review: Agent Undone – Cassidy Reyne

The Making of the Blurb – Ocean Heart

The Process of Publishing a Novel – 1 of 3

Check out the collection for all parts.

The first step to publishing a novel is often to write the first draft. This is the same whether you wish to traditionally or self publish. There are some exceptions to this rule.

If you’ve have an interesting story to tell from your real life or an expert in your field, a publisher or agent might reach out and request you write a book if there is a market in demand.

Some people prefer to hire a ghost writer to write for them. In this case you’re not the one physically writing your book and this post is not for you because today I’m covering writing the draft version.

Step 1 – Draft a Novel

Here is a handy info graphic of what I’m going to cover in this post.

You can save this to your Pinterest board.

Plan

If you’re writing a full length novel it’s useful to start with a plan. I don’t consider myself a plotter but I still write an outline. It helps me get from A to B, and a few check points along the way.

Some writers want a more detailed plan. They might want to design their characters, do some Worldbuilding and draw maps, or even need to research information.

Write

This is obviously the most important part. If you don’t write the book there won’t be a book. However, don’t get hung up on making it perfect. You will not publish your first draft – in fact nobody has to see that monstrosity if you don’t want them to.

Writing a novel is a big task. It can help to break it down into smaller more manageable tasks. Many writers find it useful to set word count goals. Writing sprints can be useful to focus time on writing in quick bursts.

Here’s a handy post on beating writers block.

Self Edit

Some writers edit as they write – this does slow the process down but afterwards your manuscript is in a better shape. Other writers spew the words onto the page and tidy up the mess afterwards.

It doesn’t matter how you do it but you’ll want to give it an edit before letting anyone else read it. It’s easy to make mistakes whilst you are in the moment.

You don’t need to limit the number of self edits. Edit it as many times as you need to. Some people break the task into different focusses. For example, you might do a read through and look for inconsistencies, or focus on SPAG, or receptiveness, or pacing.

Here is a post with some tips on how to self edit.

Alpha Reader

Not everybody uses an Alpha. They are often someone you are close to and you show them an early draft to get feedback. Sometimes Alphas are used before a book is finished to assess whether the story has any merit before investing a load of time in it.

Self Edit

Whenever you get feedback on your book you should reflect on it. Did your Alpha share some ideas to help you improve your book?

Don’t worry if they didn’t. Many Alphas are already your personal cheerleaders (like your spouse, mum, best friend, etc). They might not have the skills to critique but when you’re battling self doubt, they are the ones picking you up and cheering you on.

They may also have raised issues or ideas you hadn’t thought about. Often when trying to get someone to understand your idea, you discover the plot holes or where things aren’t clear enough.

Beta Readers

These people read a draft you’ve worked on improving. You can even find paid Betas who have skills to highlight where you can improve your novel further.

Here is a post that compares Beta and ARC readers (and touches on Alpha readers).

Self Edit

Yes! You will get feedback from your Betas on how to improve your book. It’s best to have a few Betas and they may even have conflicting views. Allow yourself time to reflect on their advice.

Remember it is your novel at the end of the day and if their ideas are changing the vision you had, you don’t have to apply them. However, if several readers pointed out the same thing, they most likely have a point you should pay attention to.

You may even want to ask your Betas questions. For example, is this sex scene too much for teen readers? Um… yes, I’m working on a story where my Betas will be asked this. ?

Get a Professional Edit…

The next post in my series is about getting your manuscript professionally edited…

Redfae Bookshop is my Affiliate Bookshop.org Shop Link.

[kofi]

If you enjoyed this post, you will like:

Check out my Live Stream Team

5 Tips for Character Names

Creating a Catchy Novel Title

How NOT To Start A Novel

Behind the Book: 2020 Collection

Thank you so much to all the authors that took the time to answer questions on making of their books. I learnt so much through your different journeys, the struggles you overcame, your best tips, and discovering more about you and your book.

The book that started this all off was Number Eight Crispy Chicken by Sarah Neofield. I was part of her Street Team for the books launch and interviewed her as my stop on the book’s blog tour.

I learnt so much from Sarah Neofield and it helped me in my decision to self publishing. The “Behind the Book” blog post turned into a series.

By the end of 2020, I had conducted a total of 18 interviews! I have put them all here in this post for your enjoyment. So, make yourself comfortable and get reading!

Sarah Neofield – Number Eight Crispy Chicken

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 Elexis Bell – Gem of Meruna

NB: This title now has a new cover

btb the gem of meruna

Kara S. Weaver – Crown of Conspiracy

copy of btb the gem of meruna

 J.D. Groom – Sorceress of Truth

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Annabelle by Elexis Bell

NB: This title now has a new cover

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Soul Bearer by Elexis Bell

NB: This title now has a new cover

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Stuck on Vacation with Ryan Rupert by P S Malcolm

World for the Broken by Elexis Bell

Lanterns in the Sky by P S Malcolm

Mystical Greenwood by Andrew McDowell

Wiccan Romances: Amelia’s Story by Nicola Hebron

What are friends for? By Sarah Sutton

Wiccan Romances Sam’s Story by Nicola Hebron

Out of my league by Sarah Sutton

Petrified by Ben Meeks

Agent Undone by Cassidy Reyne

A heart of salt & silver by Elexis Bell

Out Foxed by RJ Blaine

The last Behind the Book interview for 2020 was part of R. J. Blaine’s Blog Tour for her book’s release. It was organised by Xpresso Tours and they created the blog banner.

If you enjoyed this, look out for more Behind the Book interviews in 2021, and my review for some of these books.

Book Review: Agent Undone by Cassidy Reyne

Book Review: Sorceress of Truth by J D Groom

Book Review: Crown of Conspiracy by Kara S Weaver

2020 Book Reviews

Behind the Book: Swimming Sideways by C. L. Waters

Your book has been on my radar for a while but it wasn’t until recently that I realised what a journey you have been on and how similar our journeys are to each other.

What can readers look forward to in the series?

Swimming Sideways, the first book in The Cantos Chronicles, is the catalyst for the other two books, The Ugly Truth and The Bones of Who We Are. A YA Contemporary, it follows Abby Kaiāulu as she begins at a new school where she gets caught unwittingly between two young men—former best friends Seth and Gabe—who need to face their own struggles to find healing. Abby’s story is about her personal journey to understand herself as a young Hawaiian woman, but it also  inspires change for all of the characters. While each story is in and of itself its own narrative around  each of the characters, the series explores the series of events through their different perspectives. It’s a love triangle in some ways, but the love triangle isn’t the focus.

Are there similar series to yours?

Swimming Sideways has a Hawaiian cultural element that is very unique which I’m not sure comps very well, but I think Randy Ribay’s Patron Saints of Nothing has a gorgeous cultural element and Call it What You Want by Brigid Kemmerer is a lovely title that looks at how love can inspire individual growth. I had a reviewer compare my writing style to John Green and Brigid Kemmerer, so that’s awesome.

Tell me about the main character Abby?

Abby has moved with her family from Hawaii to Oregon; it’s a last ditch effort to save the family from what looks to be a divorce. Abby, though, is leaving behind a secret in Hawaii and is glad to be starting over and leaving that part of her life behind her. Oregon provides an awesome opportunity. She’s trying hard to redefine herself in this new place trying to be a good big sister to her twin brothers and a good daughter to her parents. She thinks that if she can just do things “right” then she will be able to control the outcome of this move. But secrets never stay hidden and Abby is going to choose whether the mistake controls her or if she’s ready to forgive herself?

The books in the Cantos Chronicles came to you out of order and you published book 2, The Ugly Truth, first. What was it like when you realised your first book in the series wasn’t book 1?

So frustrating and one of those forehead slap moments. But I also think that had I not written Seth’s story, The Ugly Truth, first, I wouldn’t have come to understand the other two stories. So while I made the rookie mistake, that mistake brought understanding and growth and helped me eventually finish the series.

Originally you published exclusively to Amazon but then moved to publish wide with Ingram Sparks. What motivated this change of direction?

After I finished The Bones of Who We Are (the third book in The Cantos Chronicles), I wanted to get them into local bookstores. After lots of phone tag, I finally got to talk to someone who in a very direct (but helpful) way said, “Why do we want to carry our competition?” (meaning Amazon). The question was eye-opening for me and made me reexamine my goals as a writer. What did I want? What was important to me and my author journey? Who did I want to be as a creative for the long haul? The answers to those questions helped me refine my ideas about my career as a writer and “authorpreneur.” That was the impetus behind the shift.

Tell me about a typical day in the life of author Cami (C. L. Waters)?

Up early (usually around 5am give or take thirty minutes in either direction). I spend time journalling and reflecting on my faith walk. Then it’s getting the family moving for the day. When they are gone, I’m working on the business side of writing: blogs, newsletter, beta-reads, editing, catching up on email, planning and implementing marketing strategies, whatever needs attention. In the afternoon I’m working on creative writing and wherever I am in my process. Currently, I’m rewriting my 6th novel. I wrote a blog describing this. Here’s a link: https://www.clwalters.net/blog/2020/11/4/indie-author-life-a-day-in-the-life-of-

Can you share a snippet of the book?

Sure! How much do you want?

Here’s a moment when Abby “meets” Gabe for the first time:

I slink out of the room, head down, and run right into somebody walking through the hallway. Ass on the floor and Good Abby can’t contain the bad one any longer: “What the hell!” I snap. “Watch where you’re going!” I look up at the culprit. The anger catches in my throat. I’ve bumped into a boy the size of a wall.

“I could say the same thing about you,” he replies. His voice has the lure of the ocean surf in the distance, a gentle and relaxing rumble. His bright blue eyes are the Hawaiʻi Pacific Ocean, intensely bright set in the golden glow of his bronze skin. His black hair is longish, curly, hanging over his sharp features though his lips are soft and full. He holds out a hand, the sinew of his muscles hinted in the exposure of the brown skin at his wrist.

He helps me up.

Someone in the hall passes and jostles him with a shoulder. The Wall loses his balance and knocks against me as I stand, but I don’t fall a second time. His arm wraps around me and keeps me from falling to the floor again. We’re so close that I smell the clean scent of him like soap and a hint of something spicy. My hand still in his, an arm around his solid and unforgiving shoulders, electricity winds up my arm straight to my heart and flutters with the current.

“Freak,” a passing voice in the hallway says.

I pull away regretting the loss of the connection but unwilling to go back to the social dump. Been there. Done that. This is me starting over.

Good Abby rule: Selectively choose your friends.

The Wall looks at me. His eyes have narrowed, the color now flinty, and the energy I thought I felt retreats somewhere safe. I notice the knowing look on his face, and it’s a knife in my gut. His jaw tightens. He recognizes this current version of me all too well. I identify his awareness because I was him, after all, the one they called names. It may have not been freak, but slut or whore did the same kind of damage. I knew a version of this new me too, and it makes me feel ashamed.

“Sorry,” he mutters and pulls his black hood over his head as he walks away.

Good Abby coaxes the bad one not to look back, not to watch him walk away. Bad Abby wants more than anything to turn around, say she’s sorry and let him know she’s been there. But she listens to Good Abby and goes to her next class. I walk away wondering which one is good Abby and which one is bad?

Excerpt from Swimming Sideways (2020) by CL Walters

Where can we go to discover more about you and your books?

My website is probably the best place to find out everything you need to know. www.clwalters.net

Redfae Bookshop is my Affiliate Bookshop.org Shop Link.

[kofi]

If you enjoyed this post, you will enjoy other behind the book posts. Check out:

Behind the Book: 2020 Collection

Behind the Book: Agent: Undone by Cassidy Reyne

Behind the Book: A Heart of Salt & Silver by Elexis Bell

Book Review: And the Stars Were Burning Brightly

2021 Goals!

This year, I’ve really struggled with creating my goals. The problem is there’s so much I want to do but where to start?

I know if I have too many plates spinning, they’ll all crash. As I’m writing this it’s January 1st and I’m finally choosing my goals after agonizing over them for two weeks. And… I may still tweak them before this post goes live.

Personal

Skincare routine: Over the years, I’ve tried loads countless products and I’m constantly changing my routine. During 2021, I plan to finalise my skincare products which I think will benefit my skin.

I hate waste so I need to use up products I already have, and it also depends on money too. I’ve already decided on the products and look forward to sharing these with you as I buy them.

Visit Hollowtree Farm: Fear of the virus and lockdowns reduced the number of places we visited. We even had a gift voucher for a fun day at the farm and never got to go. They’ve said it doesn’t expire so this is a priority for 2021!

Self care: I never have time to indulge in things like doing my nails or a face mask. So, I’m planning to reward myself with products to support this when I hit my other goals.

Writing

Sky Heart: This is the BIG one. I want to finish book 2 in the Soul Heart series. But… there are many steps to a published book so this will likely take me all year.

Publishing a Novel To Do List

For accountability, I’m going to tweet my progress every Sunday.

Novella 1: I’m working on two novella’s but I want to finish “Denny’s story” first. I’m thinking of using it as a readers magnet.

Novella 2: This project will be on standby and only worked on if I’m waiting on stuff for the other writing projects. This is ”Luna’s story”. I’m still working on the titles of my novellas.

Ocean Heart: I have ideas to do something special in Mer-May. But, I can’t say more until I’ve figured out the details.

Reading

10 Books: Yes, it sounds low but when I’m busy on a writing project I only read a chapter or two a night making my progress very slow. 2020 I only just hit my goal of 12 books. ?

I do only record fiction books but I also read a few non-fiction books on writing. I’m hoping to review these on my YouTube channel this year, as well as other bookish content.

I will keep posting my reviews to my blog, Goodreads, Amazon, Book Bub, Litsy, if able to. I will track my reading goal on Goodreads.

Goodreads/Litsy/Book Bub/Book Sniffer: I’ve used Goodreads for a few years but never been very active. I hope to improve that and get better at using the other reading social apps. Which brings me on nicely to my next goal…

Social Media

Website update: I’m going to quarterly review my website content to check it is up to date. And, update during that month.

Shop: Okay, it’s not social media but it is connected to my website. I’m trying to create a shop on my website but struggling. I will master it! I mastered moving my website during my book launch.

Trial Canva Pro: I love Canva and been tempted to pay for the pro version. But now there’s a scheduled too. It would be incredible to have everything in one place.

I bought Planoly during my book launch so I could schedule videos and carousels on IG. There’s been a few occasions it hasn’t posted, so I’m tempted to try other schedulers.

Consistently Post: This went really well this year for my blog and Instagram. I want to continue it and add YouTube and Twitter to my goals.

  • Blog: Mon, & Thurs
  • IG: Mon, Weds, & Fri
  • YT: Tue (fortnightly)
  • Twitter: Sun
  • Newsletter: end of month (was every other month)

Followers/Reviews: I’ve seen people track their followers growth. I’ve never done this but it’s a good idea. I will aim for a 20% increase over all platforms.

2021 Followers Count

I’d love to reach 10k on Instagram as it opens up certain features but it feels still too far out of reach. Until I worked out what 20% was, I was thinking of aiming for 5k by June. I think 4687 is more realistic and although social media helps with marketing my passion is writing.

My Facebook page has been around longer than my group. The Soul Heart Readers group was created in October to help with Ocean Heart’s release. I’m hoping members will stick around for Sky Heart – I’ll need BETA and ARC readers later this year.

I use Parler the same way I use Twitter, and really like the platform. My numbers grew fast when I first joined but has now slowed down. It’ll be interesting to see which of the two platforms has more growth in 2021.

My YouTube channel is very new, I’m not sure how fast it will grow. I’ll also be posting to Odysee to try out the new platform – I’ve not used it yet. Over the Christmas break, I created a new Intro & Outro which I’m looking forward to using.

Reviews: I have a page on my website where I’ve collected my favourite reviews of Ocean Heart, and directed readers to where the original can be found.

Reviews are really important for a books visibility, so I will be tracking how many I have and – eek – remind my readers to leave reviews.

January Goals

Listing my goals for only this month looks like a lot. Eek ?

Personal

  • Record unboxing of Naturismo box (then start using products)

Writing

  • Sky Heart: Write 5k per week – track progress on Google sheet. Share progress on Twitter/Parler for accountability

Reading

  • Set annual reading goal on Goodreads
  • Finish reading Cinderella is Dead (paperback) – track progress on Goodreads
  • Finish reading Winter Trials (eBook) – track progress on Goodreads

Social Media

  • Update website content
  • Add shop to website
  • Blog & IG: Create January content & make a start on February content (aim to always be two weeks ahead)
  • Record, edit, schedule two YouTube/Odysee videos
  • Try out Canva pro – if scheduler is good, cancel Planoly
  • Weekly Twitter/Parler accountability post

[kofi]

If you enjoyed this you will like:

About Ocean Heart

My 2020 Book Reviews

Looking back at 2020

My Links Page